- Where SEO Yin Meets SM YangSearch Engine Marketing
"Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
- Is This My Fairest URL of All?Interactive Marketing
As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer.
Why this matters: Facebook is ...
- It All Comes Down to ProcessEmail Marketing
We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is ...
- Now That's a Good Release!Small Business
"As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
- Take a Deep Breath. Do a Brief Test.Search Engine Marketing
"Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
- Getting Testy Again and AgainEmail Marketing
"Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
- Nobody Likes a Wild-Goose ChaseEmail Marketing
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
- Try not Pitching at AllSmall Business
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
- Short, Sweet and Clicked-ThroughEmail Marketing
In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
- Give Them the B2B Content They WantHigh-Tech Mktg & Sales
"B2B readers love web content," writes Cris L. Rominger in a post on the Red On Marketing blog. "Anyone who has created or consumed content in the B2B marketplace knows ...
- You Talkin' to Me?Interactive Marketing
Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:
Last year, to sell tickets ...
- Subject: Rock On!Email Marketing
"A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
- Meet the SEO Royal FamilySearch Engine Marketing
We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
- Think of It as a ClubEmail Marketing
You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
- Summer's Coming: Make LemonadeMarketing in a Downturn
"The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
- No Chocolate in the Peanut Butter!Email Marketing
"There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
- Keep in Touch This Summer, OK?Email Marketing
As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
- No Peeking!Email Marketing
When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
- Spice Up That Limbo SpaceInteractive Marketing
Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
- Green Facts for GreenbacksEmail Marketing
In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...