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  Turbocharge Your Content Marketing Machine

  by Alastair Kane

  Writing

  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth. more
• 

  Is Your Email Subject Line Creative... or Deceptive?

  by DJ Waldow

  Writing

  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)? more
• 

  Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

  by Haris Bacic

  Writing

  This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. more
• 

  Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)

  by Tommy Walker

  Writing

  In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up. more
• 

  How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale Signs

  by Barry Feldman

  Writing

  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground. more
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  Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

  by Tommy Walker

  Writing

  Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience? more
• 

  How to Evaluate and Select a B2B Teleprospecting Partner

  by Kathy Rizzo

  Writing

  Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner. more
• 

  Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)

  by Tommy Walker

  Writing

  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes. more
• 

  Are You Creating Purposeful Content?

  by Sue Duris

  Writing

  We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content. more
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  Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

  by Nasheen Liu

  Writing

  Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content. more
• 

  Lessons From the Greatest Marketer of All Time... Expelled From Oxford

  by Matt D'alesio

  Writing

  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work. more
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  The Benefits of Byline Authorship, and How to Do It Right

  by Cathy Caldeira

  Writing

  Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started. more
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  17 Types of Content That Google Will Eat Up

  by Jeff Foster

  Writing

  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations. more
• 

  Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)

  by Sid Smith

  Writing

  This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?" more
• 

  Six Principles of Great Content Brands

  by Doug Kessler

  Writing

  The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement with your content is to create a Great Content Brand. more
• 

  Back to the Blogging Basics [Slide Show]

  by Christian Gulliksen

  Writing

  Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices. more
• 

  From Tampons to Tablets: The Best and Worst Product Names of 2012

  by Laurel Sutton

  Writing

  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012. more
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  How to Tell Your Brand's Story: Four Questions You Must Answer

  by Beth McKenna

  Writing

  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions. more
• 

  Achieve Visual Storytelling (and Sales) Success With Whiteboards

  by Tim Riesterer

  Writing

  Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you. more
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  Four Commandments of SEO

  Writing

  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "Search engine optimization is extremely simple," says ... more
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  Four Ideas for Finding More Time to Create Content

  Writing

  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. At long last, you know exactly what ... more
• 

  Nine Surefire Ways to Make Your Blog Fail

  by Lianne Froggatt

  Writing

  Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid. more
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  Is 'Free' Still a Dirty Word?

  Writing

  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select words that will raise red flags with SPAM filters." So what about the word free? Once considered the reddest of red ... more
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  2013 B2B Content Marketing Benchmarks, Budgets, and Trends

  Writing

  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America. more
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  Seven Steps for Creating a Great Infographic

  Writing

  Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics with an infographic. Begin the process with a good idea. Infographics often answer questions, provide compelling data, or demystify a process. ... more

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  Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

  by Matthew Grant

  Writing

  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
• 

  Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

  by Matthew Grant

  Writing

  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
• 

  Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

  by Matthew Grant

  Writing

  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more
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  Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

  by Matthew Grant

  Writing

  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on ... more
• 

  A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

  by Matthew Grant

  Writing

  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more
• 

  Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

  by Matthew Grant

  Writing

  Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. more
• 

  What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]

  by Matthew Grant

  Writing

  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to ... more

See all Marketing Smarts Podcasts

Writing online seminar broadcasts from the best minds in marketing

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  Sales Messaging That Closes the Deal

  Broadcast on Jun 21, 2012 with Tim Riesterer

  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
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  MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing

  Broadcast on May 10, 2012 with Ginny Redish

  This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
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  The Next Generation of Landing Pages: What's New, What's Hot, What's Performing

  Broadcast on Nov 10, 2011 with Scott Brinker

  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
• 

  MarketingProfs Makeover: Optimizing Content for SEO

  Broadcast on Dec 9, 2010 with Heather Lloyd-Martin

  Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
• 

  The Seven Deadly Sins of Landing Page Design

  Broadcast on Nov 11, 2010 with Tim Ash

  Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
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  Corporateblahbidiblah Detox: Grow Your Business by Communicating in Human

  Broadcast on Apr 1, 2010 with Harry Gottlieb

  It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction. more
• 

  Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust

  Broadcast on Oct 29, 2009 with Erin Anderson

  You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
• 

  Create Once, Deliver Twice: Spreading Content Across Social Networks

  Broadcast on Sep 3, 2009 with C.C. Chapman

  Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
• 

  Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet Points

  Broadcast on Apr 9, 2009 with Cliff Atkinson

  Ready to improve your presentation materials? It's time to save the world from boredom, one conference room at a time. more
• 

  Lose Control of your Marketing: The NEW New Rule of Marketing & PR

  Broadcast on Jan 7, 2009 with David Meerman Scott

  Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more
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  Content Marketing: How to Position Your Company as a Trusted Expert Resource

  Broadcast on Dec 4, 2008 with Joe Pulizzi

  What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more
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  Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and More

  Broadcast on May 22, 2008 with Regina Brady

  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more
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  Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse Consumers

  Broadcast on Apr 24, 2008 with Gail Z. Martin

  Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?

  more
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  Telling a Story that Sells: Case Studies with Heart

  Broadcast on Feb 14, 2008 with Gail Z. Martin

  Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more
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  Generating Leads With Compelling White Papers

  Broadcast on Feb 8, 2008 with Michael Stelzner

  Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper. more
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  Promotions: Instant Gratification for Small Business Marketers

  Broadcast on Dec 14, 2007 with Michael Goodman

  This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
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  Customer Carewords: Words on the Web that Make the Sale

  Broadcast on Dec 13, 2007 with Gerry McGovern

  You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more
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  Get More Customer Mindshare: Developing a Rock-Solid Value Proposition

  Broadcast on Nov 29, 2007 with Jill Konrath

  When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! more
• 

  Publicity Power Tool: Building a Great Online Press Kit

  Broadcast on Nov 15, 2007 with Gail Z. Martin

  Reporters have a 24/7 news cycle to fill. Without press releases from companies, reporters can’t possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That's where a press kit comes in ... more
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  Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss

  Broadcast on Sep 13, 2007 with Scott Brinker

  You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?
  
  more

Writing: See all 40 seminars

Writing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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  Take 10: Ten Tips to Make Writing More Fun

  Broadcast on Nov 2, 2012 with Daphne Gray-Grant

  In just 10 minutes, you'll learn how to combat writer's block and enjoy writing great content! more
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  Take 10: Five Ways to Streamline Your Content Approval Process

  Broadcast on Jun 29, 2012 with Daphne Gray-Grant

  In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line. more
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  Take 10 Author Series: Eight Commonly Misused Words and How to Use Them Correctly

  Broadcast on Nov 25, 2011 with Mignon Fogarty

  In this Take 10 Author Series webcast, famed grammarian and best-selling author Mignon Fogarty shares critical tips for remembering the correct meanings (and spellings) of commonly misused words. more
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  Take 10: Six Quick Tips for Writing SEO-Friendly Content

  Broadcast on Oct 14, 2011 with Erika Napoletano

  In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced. more
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  Take 10: How to Hook More Customers with Tasty Linkbait

  Broadcast on Sep 2, 2011 with Erika Napoletano

  In this Take 10, copywriting maven Erika Napoletano gives you tips for effectively posting links on popular social media platforms. more
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  Take 10: 5 Rules for Creating Powerful Calls-to-Action

  Broadcast on Aug 26, 2011 with Doug Metzgar

  In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more
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  Take 10: How to Create a Company Blog That Rocks

  Broadcast on May 27, 2011 with Michael Miller

  In this Take 10, Michael Miller gives solid reasons for establishing a company blog, discusses where it should reside, and offers suggestions on the types of content to include as well as ideas on enlisting content contributors. more
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  Take 10: How to Use Google Analytics Filters to Clean up Your Data

  Broadcast on Oct 29, 2010 with Justin Cutroni

  There are simple fixes that can be completed within a matter of minutes to improve the quality of your numbers and make them easier to analyze. Google Analytics specialist Justin Cutroni is here to show you how. more
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  Take 10: How to Write the Perfect Email Marketing Subject Line

  Broadcast on Sep 3, 2010 with Stephanie Miller

  Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more
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  Take 10: How to Add Your SEO Keywords to Your Website Content

  Broadcast on Jun 25, 2010 with Janet Driscoll Miller

  In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more

Writing: See all 10 Take 10 Webcasts

Writing marketing guides and reports for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.

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