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Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. more![LinkedIn: Revolutionizing the World of Recruiting [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/linkedin-revolutioning-recruiting-peek.jpg)
To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic. more
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. more
The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. more
Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an unexpected job change are likely to suffer less than those who are caught by surprise. more
The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief outline of those steps. more
Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what will work. That kind of FUD often stands in the way of necessary action. more
Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel. more![The B2B Marketer's Guide to SXSW [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/SXSW-B2B-Marketers-Guide-peek.jpg)
On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places most relevant to them, Demandbase created this infographic. more
The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading conditions, and staffing levels, registered a reading of 56.2 in February 2013, up from 53.8 a month earlier. more
If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how. more
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work. more
If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect. more
As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work! more![A Nine-Step Path to Personal Branding [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/personal-branding-infographic-peek.jpg)
Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the process in nine basic steps. more![11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130131-slide-show-lg.jpg)
The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, consider it proscription. more
Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have? more![The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Intuit-2013-Social-Road-Map-peek.jpg)
Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created this "Path to Social Success in 2013" infographic. more
In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends for you to include in your personal branding strategy to make you stand out and achieve your goals. more
Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter, according to Bernhart Associates' Quarterly Employment Report. more![Power Up Your Marketing to Prove Business Value [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/PowerUpYourMarketing-peek.jpg)
Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as we work to power up our marketing. more
At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013. more![How Much Do You Know About LinkedIn? [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130110-slide-lg.jpg)
LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network. more![How to Design Your Business Card With Psychology in Mind [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/ThePsychologyofBusinessCards-peek.jpg)
When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card includes these top 5 elements of the well-designed business card. more
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions. more
![Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130515-podcast-Amy-Howell-lg.jpg)
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. more![Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130417-podcast-Dorie-Clark-lg.jpeg)
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more![The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130313-podcast-bushong-lg.jpg)
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. more![A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/010813_ekatarina_walter_lg.jpg)
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. more![Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/121112_cc_chapman_podcast_lg.jpg)
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more![Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/becky-mccray-lg.jpg)
"There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among ... more![What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/022912_mark_levy_podcast_lg.jpg)
Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to ... more
Career Management online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Broadcast on Jun 12, 2009 with William Arruda
Go to Google right now and do a search on your name. That's the first impression many people will have of you! Do you like what you see? more
Broadcast on May 29, 2008 with Jason AlbaLinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are. more
Broadcast on Sep 20, 2007 with William Arruda
Want to climb to the top of the ladder in your organization? Want to have managers from throughout the company seeking you out for advice? Want to advance your marketing career just by being yourself?
Don't miss this seminar ... more
Broadcast on Nov 17, 2006 with William ArrudaIn this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success. more- Broadcast on Oct 27, 2006 with Roy Young
This seminar looks at practical ways marketing can address the top issues on the agenda of most organizations, thereby improving marketing’s power and influence and earning marketing a much deserved seat at the strategy table. more - Broadcast on Apr 27, 2006 with Jeanne BlissDrawing on first-hand experience at top companies as diverse as Land’s End and Microsoft, Jeanne Bliss explains the work that marketers take on in the role of enterprise leader for customers. more
- Broadcast on Mar 2, 2006 with Peter Santora, Nina Smith
Today, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead. This seminar will show you how to do just that. more - Broadcast on Dec 8, 2005 with Gerry McGovern
There is no greater skill a web manager can acquire than to develop a deep understanding of your customer. By far the best way you can do this is by constantly observing and interacting with them, learn how in this seminar. more - Broadcast on Aug 4, 2005 with Guy PowellThis seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact. more
- Broadcast on Jan 6, 2005 with William ArrudaThis seminar will give you everything you need to develop your own marketing career plan, including the latest trends in marketing careers and the tools you need to build your career plan for 2005. The seminar will cover examples of marketers who have achieved incredible success in their careers by using the techniques described. more
Career Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
You may think that you've got the platform mastered, but Viveka von Rosen is here to teach you five ways to beef up your profile that you may not have even known about or considered. more
This Take 10 will give you timely and actionable tips for getting noticed by employers, keeping your competitive edge, and standing out from the crowd. more
In this Take 10, productivity expert Paul Burton suggests three worklife-changing practices that will help you evade the saboteurs of productivity. more
In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait. more
Broadcast on Oct 8, 2010 with Jason AlbaJoin us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about. more
Broadcast on Oct 8, 2010 with Jason AlbaWhether you're interested in forging professional relationships with other LinkedIn users, introducing your brand to promising prospects, or reaching out to industry thought leaders for advice, don’t make a move until you understand the best practices presented in this 10-minute tutorial by Jason Alba. more
Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more
Broadcast on Jul 30, 2010 with Jason AlbaThis short webcast describes the six key things you should do regularly to maintain your presence and build your reputation. Plus, you'll learn four must-do tasks that you only need to do once. more
Broadcast on Jul 16, 2010 with Jason AlbaLearn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer. more
Career Management marketing guides and reports for the busy professional
- Conducting a Marketing Job SearchHere's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
- Your Career Management GuideAs marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
- Managing Your Marketing CareerNot only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!
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