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In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas. more![The Hyperconnected Life [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. more
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. more
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. more![Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130508-ddp-lg.jpg)
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. more![Social Sharing Boosts Email Results [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/social-sharing-boosts-email-results-peek.jpg)
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more
Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries. more
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. more![The App Arms Race: iOS vs. Android [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/the-apps-arm-race-sm-peek.jpg)
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic. more
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. more
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world. more
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. more
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. more
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala. more
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable. more![A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/ifbyphone-growth-peek.jpg)
To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. more
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. more
Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week. more
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won't cut it anymore. more![Mobile Minute [Video]: Are Smart Watches a Smart Move?](http://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? more
![Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130320-podcast-sam-ford-lg.jpg)
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more![How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130306-podcast-justin-rondeau-lg.jpg)
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing. more![The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130213-podcast-revella-lg.jpg)
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. more![Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/092612_yuchunlee_podcast_lg.jpg)
According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? more![Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/091812_tom_fishburne_podcast_lg.jpg)
Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content ... more![Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/090412_ardath_albee_podcast_lg.jpg)
Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. more![Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/081512_joe_pulizzi_podcast_lg.jpg)
Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on ... more
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. more![Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/031412_Charles_Duhigg_podcast_lg.jpg)
"During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? more![Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/022212_paul_barrett_podcast_lg.jpg)
In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. more
What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of ... more
For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner. more
Customer Behavior online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
Broadcast on Jun 7, 2012 with Tony Zambito
This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more
Broadcast on May 17, 2012 with Eshwar Belani
Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments. more
Broadcast on Apr 19, 2012 with Clay Shirky
In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more
Broadcast on Mar 22, 2012 with Nicole GoodyearIn this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
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Broadcast on Dec 15, 2011 with Kristin Zhivago
PRO seminar with Kristin Zhivago: Learn a process for uncovering what your customers want to buy from you and how they want to buy it, plus how to apply this new customer insight to make it easier for your customers to do business with you. more
Broadcast on Sep 22, 2011 with Gary VaynerchukJoin us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more
Broadcast on Jul 14, 2011 with Gerry McGovernYou don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more
Broadcast on Jun 9, 2011 with Tim Ash
Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers. more
Broadcast on Jun 2, 2011 with Guy KawasakiWith concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions. more
Broadcast on May 26, 2011 with Pete SavageWhether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more
Broadcast on Apr 14, 2011 with Adrian OttLearn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention. more
Broadcast on Apr 7, 2011 with Steve RubelAs the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization. more
Broadcast on Mar 24, 2011 with Jay Baer, Amber NaslundIn this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more
Broadcast on Feb 24, 2011 with Tamsen McMahonNeed to convert social media skeptics into believers? Tamsen McMahon will explore how the centuries-old Scientific Method can provide a framework for making a case for social media. You'll walk away with a roadmap for implementing customized, documentable, and measurable social media efforts. more
Broadcast on Feb 17, 2011 with Bob KnorppLook beyond the logistics of trade show marketing and examine the underlying strategies necessary for achieving success. Uncover new ideas that can increase the number of qualified leads you generate. more
Broadcast on Feb 10, 2011 with Mark O'BrienPersona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website. more
Broadcast on Jan 20, 2011 with Ekaterina WalterIn this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more
Broadcast on Jan 13, 2011 with Seth GodinIn 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more
Broadcast on Nov 18, 2010 with Joel BookYou'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers. more
Broadcast on Apr 1, 2010 with Harry GottliebIt's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction. more
Customer Behavior Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action. more
In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action. more
In this Take 10 Author Series webcast Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication. more
In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more
During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel, filter out certain words or phrases, and set permissions on what fans can and cannot post. more
In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, takes you through the steps of building an email list, including where (and how) to get the right folks on it. He also offers suggestions for providing an email preference center for subscribers. more
Broadcast on Apr 1, 2011 with Shelley RyanIn just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening. more
Broadcast on Mar 25, 2011 with Douglas MetzgarIn this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free. more
Broadcast on Jan 7, 2011 with Scott Swigart
Let competitive intelligence expert Scott Swigart show you the way as he explains which sources to tap, what types of information to look for, and how to corroborate your findings when researching publicly traded companies. more
Broadcast on Sep 3, 2010 with Stephanie MillerPresenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more
Broadcast on Aug 27, 2010 with Justin CutroniAs the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin Cutroni will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful. more
Customer Behavior marketing guides and reports for the busy professional
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- Research Spotlight: TwitterA successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
- Research Spotlight: FacebookResearch Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical InnovationEngaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- E-Newsletter How-To GuideThe e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
- Online Research How-To GuideSet clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
- B2B Direct Marketing How-To GuideDirect marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
- Benchmark Survey: Voice of the CustomerLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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