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Online Seminars: Most Recent

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  • Leading a Culture of Innovation
    Broadcast on Jan 29, 2015 with Sir Ken Robinson This online marketing seminar received 5 star(s)
    In this PRO seminar, Sir Ken Robinson will identify the three myths about innovation that hold organizations back. Based on his personal experience working with some of the world's leading organizations in the corporate, educational, and cultural industries, Sir Ken will share basic practices that drive the most innovative organizations ahead of the pack. He'll explain the core roles of creative leaders, and present a three-tier strategy to generate systemic innovation across the whole organization. more
  • What's Next: Seven Marketing Trends to Watch in 2015
    Broadcast on Jan 27, 2015 with Ashley Lockridge, Liz McLemore
    Join us for this free seminar as we reflect on the current state of cross-channel marketing and predict the hottest trends for the New Year. You'll learn about the emerging technologies, strategies, and tactics that proactive marketers need to keep their marketing fresh and relevant. From tips to creating an awesome customer experience through all parts of the customer buying journey to the latest in mobile, you'll walk away ready to take your cross-channel marketing to the next level. Sponsored by Experian Marketing Services more
  • Make Something People Love
    Broadcast on Jan 22, 2015 with Alexis Ohanian This online marketing seminar received 4 star(s)
    In this PRO seminar, Alexis will share personal lessons learned from co-founding reddit, the world's largest platform for online communities. He'll discuss how he built hipmunk (a travel search comparison tool) in a crowded industry, and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. more
  • Strategy and Campaign Assessment: Re-Upping Your Marketing Game
    Broadcast on Jan 20, 2015 with Jodi Wearn
    Join us for this free seminar to learn a framework for evaluating and improving your digital marketing efforts. You'll discover how to assess and improve engagement, your creative (content), your database (list building), and your marketing tools (automation). Make 2015 the year you take your marketing to the next level. Sponsored by Silverpop more
  • The Art of the Extraordinary Presentation
    Broadcast on Jan 15, 2015 with Dan Roam This online marketing seminar received 5 star(s)
    In this dynamic and inspiring PRO seminar, Dan Roam shows how, with a little planning and practice, making an extraordinary presentation can be easy and fun—both for you, and more importantly, for your audience. We'll discuss storylines, the use of visuals, and see examples from Dan's own work. You'll gain an understanding of how to add inspiration to your talks, and walk away with a simple set of tools for creating more exciting presentations. more
  • User-Generated Content: A Content Dream vs. a Rights Management Nightmare
    Broadcast on Jan 6, 2015 with Dan Kimball, Ann Handley, Debbie Rosenbaum
    Join us for this free seminar to learn about the legal and moral risks of user-generated content (UGC), including the best way to secure permission long-term. We'll explore the latest trends in marketing with UGC, and look at how three brands are using it successfully. Sponsored by Thismoment more
  • How to Use Testing to Improve Website Conversions
    Broadcast on Dec 11, 2014 with Justin Rondeau This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately. more
  • The Business Case for Predictive Lead Scoring
    Broadcast on Dec 9, 2014 with Elle Woulfe
    Join us for this free seminar as we explore the business case for predictive marketing applications. We'll look in-depth at specific use cases, possible pitfalls, and keys to success for demand gen and marketing operations practitioners. You'll learn how Lattice Engines is using predictive scores for some creative, out-of-the-box marketing and discover how to successfully adapt your marketing and sales processes to a predictive scoring model. Sponsored by Lattice Engines more
  • MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not Metrics
    Broadcast on Dec 4, 2014 with Michael Barber This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more! more
  • The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click
    Broadcast on Dec 2, 2014 with Christopher Lester, Jamie Bradley
    Did you know that eons of human evolution has hard-wired our brains to have gut reactions in three seconds or less? Combine that with the age of over-stuffed mailboxes and increasing mobile usage, and you have a recipe for getting lost in marketing oblivion. Join us for this free seminar to discover what we know about user experience and cognitive behavior, and how to use this information to better reach your customers and get the results you want. Sponsored by Emma more
  • Enhancing Your Mobile Strategy—A Neiman Marcus Case Study
    Broadcast on Nov 25, 2014 with Michelle DeVore, Mike Puffer
    Join us for this free seminar to discover how Neiman Marcus is effectively using mobile as a direct and persistent link to its customers. You'll learn results-focused strategies that you can use to improve mobile acquisition, increase engagement, and refine your messaging. more
  • How to Build a Thriving Brand Community
    Broadcast on Nov 20, 2014 with Dorothéa Bozicolona-Volpe This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. more
  • Why Events Are the Best B2B Marketing Channel in the World
    Broadcast on Nov 18, 2014 with Jennifer Hawkins, Justin Gonzalez
    Join us for this free seminar to learn how to get your entire organization excited about and contributing to your corporate events. You'll discover how these events impact every part of the customer journey and what tools, tactics, and strategies (from mobile to social) you can use to ensure killer results. After this seminar, you'll be able to enthusiastically explain why events truly are the best B2B marketing channel in the world. more
  • How to Lead the Mindful Marketing Revolution
    Broadcast on Nov 13, 2014 with Lisa Nirell This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how today's marketing revolutionaries have learned to stop, breathe, and reflect on the more human side of marketing to generate new opportunities and transform customer relationships. more
  • Want to Sit at the Grown-Up Table? Get Sirius About Data
    Broadcast on Nov 12, 2014 with John Donlon, Sean Crowley
    Join us for this free seminar where we'll provide a new framework to assess and advance your data management maturity. You'll learn how to make your engagements with prospects more relevant and opportunity creation more predictable and profitable. more
  • How to Create Visual Content That Gets Shared and Drives Traffic
    Broadcast on Nov 6, 2014 with Donna Moritz This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll cover the principles of using visual content and how it can contribute to your overall marketing mix. We'll discuss the key elements to creating visual content that drives traffic, and provide you with tactical tips on how to achieve maximum impact in minimum time. more
  • Five Strategies to Increase Event ROI
    Broadcast on Nov 4, 2014 with Alex Rolfe
    Join us for this free seminar to learn how to integrate marketing events into your overall marketing strategy. You'll discover how to plan properly, set goals, and analyze and measure against your goals. Most importantly, you'll be able to improve the ROI of your events--and prove it. more
  • H2H: Learn to Speak Human, Share Human, and Market Human
    Broadcast on Oct 23, 2014 with Bryan Kramer This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to really connect with people on a human level. more
  • How to Use Metrics to Achieve Greater Results From Your Next Exhibit
    Broadcast on Oct 16, 2014 with Joe Federbush This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results. more
  • MarketingProfs University: Capitalize on the Content Marketing Obsession
    Broadcast on Oct 2, 2014 with Ginger Conlon This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the core elements of a lucrative content strategy so you can successfully capitalize on the current content marketing obsession. more
  • Relevance is the Key to a Competitive Content Strategy
    Broadcast on Sep 25, 2014 with Ardath Albee This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll explain what it takes to achieve the level of relevance needed in this real-time environment to turn prospects into buyers. We'll discuss why relevance requires marketers to look beyond the one-off campaign approach to a more continuum approach that builds a story. You'll leave with several key skills that will help you improve the effectiveness of your content marketing efforts. more
  • How to Turn Trade Show Leads Into Trade Show Sales
    Broadcast on Sep 18, 2014 with Jim Beretta This online marketing seminar received 3 star(s)
    In this PRO seminar, we'll share proven tips and techniques that will help you continue the conversation after the show, extending the life of the event and your marketing budget. You'll learn how to master trade show data that can lead to big results for your company. more
  • What Every Marketer Needs to Know About Growth Hacking
    Broadcast on Sep 11, 2014 with Sean Ellis This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to align your team and resources to take advantage of the new opportunities that come through growth hacking, as well as how you can put these strategies to work for your business. From finding new areas of opportunity to give you a leg up on your competition, to doubling down on successful channels, you'll walk away with a growth hacking framework that will help energize your marketing and find new wins for your business. more
  • Retrain Your Brain for Healthier Marketing
    Broadcast on Aug 28, 2014 with Lorrie Thomas Ross This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn the marketing concepts that set the tone for optimization, strategy, and most importantly, new behaviors that can directly impact your success. You'll receive a framework to begin the optimization process and set these new actions in motion, and learn simple changes that you can make to ensure your time and money aren't wasted, but invested. more
  • How to Create Amazing Blog Content That Gets Seen and Shared
    Broadcast on Aug 21, 2014 with Mack Collier This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll learn how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share. Plus, you'll learn how to create attention-grabbing headlines that are optimized for social sharing and will improve your search engine ranking. more

Results for Online Seminars » Most Recent: 1 - 25 of 393

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