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Online Seminars: Most Recent

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  • Three Secrets to Measuring Marketing's Impact on Revenue
    Broadcast on May 27, 2015 with David Pyrzenski
    Join us for this free seminar as we reveal three secrets to effectively measuring marketing's impact on revenue. You'll learn how to pull all your data together to prove the worth of your campaigns and ensure your seat at the strategy table. Sponsored by Silverpop more
  • Breathe New Life Into Your Blog
    Broadcast on May 21, 2015 with Christina Inge This online marketing seminar received 3.5 star(s)
    In this PRO seminar, you'll learn the secrets of making your blog better than ever. From getting more people to read your posts to proving the ROI of blogging with lead generation techniques, you'll walk away with ideas that will make your blog more than nice-to-have—it'll be a cornerstone of sales growth. more
  • Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
    Broadcast on May 19, 2015 with Jen Gray, Jordan Reed
    Join us for this free seminar to learn how to give everyone who interacts with your brand the tools and desire to easily refer your brand. You'll also discover how to gather referral and social data for a better understanding of your customers. And best of all, you'll learn how a referral program can help you drive customer acquisition and revenue. Sponsored by Extole more
  • MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
    Broadcast on May 14, 2015 with Viveka von Rosen This online marketing seminar received 4.5 star(s)
    In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business. more
  • Five Ways to Justify Your Event Spend
    Broadcast on May 12, 2015 with Justin Gonzalez
    Join us for this free seminar and discover how to use events to reach your target audience, nurture leads, and build your brand. Most importantly, you'll learn how to measure your event effectiveness, so you can defend your spend. Sponsored by DoubleDutch more
  • Going All In: How to Avoid the Perils of a Website Redesign
    Broadcast on May 7, 2015 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!) more
  • UnMarketing: Stop Marketing, Start Engaging
    Broadcast on May 5, 2015 with Scott Stratten
    Join us for this free seminar as we discuss both online and offline methods of staying in front of your target audience. From social media to traditional local events, learn proven ways to build customer relationships and loyalty, so when they are ready to buy, they choose you. Sponsored by Sitecore more
  • Increase Your Productivity by Breaking Five Common Habits
    Broadcast on Apr 28, 2015 with Shelbi Gomez, Marcus Varner
    Recent research has identified five habits that occur in most marketers' workdays that waste time and negatively impact productivity—and the results may shock you. Join us for this free seminar to learn how to break these habits and become a more productive and happy marketer. Sponsored by Workfront more
  • How to Build a Successful Content Marketing Plan
    Broadcast on Apr 23, 2015 with Michael Brenner This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share the key factors for content marketing success and the core components of a content marketing strategy. You'll leave with some advanced tactics you can implement immediately to help you stand out and achieve success from your content marketing. more
  • Crash Course in Real-Time Advertising
    Broadcast on Apr 21, 2015 with Cynthia Hanson
    In this free seminar, we'll discuss the fundamentals of advertising (the players and the platforms) and teach you how to leverage today's technologies for optimal performance and ROI. Sponsored by Quantcast more
  • Hooked: How to Create Addictive Content for Your Brand
    Broadcast on Apr 16, 2015 with Andrew Davis This online marketing seminar received 5 star(s)
    In this PRO seminar, Andrew Davis will discuss six simple secrets to create a hook—a twist on a familiar theme designed to catch and keep your audience's attention. He'll share personal lessons learned that you can apply to your content strategy and teach you the A-to-Zs to building your list, driving new revenue, and solidifying a true relationship with an ever-growing fanbase. more
  • Optimizing Search, Social, and Display in a Mobile World: From Click to Call to Sale
    Broadcast on Apr 14, 2015 with Blair Symes, Brian Lee
    Join us for this free seminar to learn how to create search, social, and display campaigns for today's mobile world. We'll share best practices and real-world success stories to help you drive engagement, and ultimately, sales. Your ROI will thank you for it. Sponsored by DialogTech more
  • MarketingProfs University: Modern Sales and Marketing Alignment
    Broadcast on Apr 9, 2015 with Mathew Sweezey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks. more
  • Content Marketing at Scale
    Broadcast on Apr 7, 2015 with Dr. Andrew Bredenkamp, Doug Kessler, Ann Handley
    Join three of the foremost experts on content marketing; Ann Handley, Doug Kessler, and Dr. Andrew Bredenkamp as they discuss five critical issues every marketing team needs to address as they scale their content marketing. Sponsored by Acrolinx more
  • How to Build a Comprehensive Social Media Strategy
    Broadcast on Apr 2, 2015 with Paul Chaney This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time, and the importance of regularly reviewing your strategy. more
  • Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
    Broadcast on Mar 26, 2015 with Karen Talavera This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success. more
  • How to Deliver Results by Leveraging Individualized Insights
    Broadcast on Mar 24, 2015 with Wes Moore, Allison Pecora
    Join us for this free seminar to learn how companies are rising above silos and data barriers to provide an engaging and relevant experience for their customers, and deliver results. You'll discover that by getting marketing and technology teams on the same page to find hidden insights and act on them, you can start providing customers with the experience they expect. Sponsored by Teradata more
  • 10 Powerful Tips for Getting More From Your Analytics
    Broadcast on Mar 19, 2015 with Michele Kiss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll provide you with 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or you have no support at all, we'll show you how to get more from your data and so you can stop struggling and start gaining valuable insight. more
  • The State of B2B Marketing Data 2015
    Broadcast on Mar 17, 2015 with John Donlon, Derek Slayton
    Join us for this free seminar as we announce the results of the annual benchmark report, The State of Marketing Data. This year, hundreds of millions of records from nearly a thousand companies were processed and analyzed. And we are excited to share the results with you. You'll discover how these companies scored and gain insights into where your data stands in relation to your peers. But most importantly, you'll learn how leading marketers are tackling the data challenge and succeeding—and how you can too. Sponsored by Dun & Bradstreet NetProspex more
  • Is Your Database Delivering? Essential Elements of a Hardworking B2B Database
    Broadcast on Mar 10, 2015 with Ruth P. Stevens
    Join us for this free seminar to discover the essential elements you need in your database, and why. We will review data at three levels: the enterprise, the account, and the individual contacts. You will learn where to find this data internally and externally, how to fill in any (inevitable) gaps, and how to keep your data fresh. You'll also get real-world examples of how data is used to drive awesome results. Sponsored by Infogroup Media Solutions more
  • Tune In to the Voice of the Competitor
    Broadcast on Mar 5, 2015 with Sean Campbell This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice. more
  • Brain Science and Web Marketing
    Broadcast on Feb 26, 2015 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing. more
  • MarketingProfs University: The Metrics That Matter—Making Sense of the Noise
    Broadcast on Feb 12, 2015 with Paul Roetzer This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn how to determine and separate the most important data from the extraneous. You'll walk away with the tools to use relevant data to bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns. more
  • How to Integrate Your Brand's Story Into Your Marketing Arsenal
    Broadcast on Feb 5, 2015 with Jennifer Kane This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI. more
  • Leading a Culture of Innovation
    Broadcast on Jan 29, 2015 with Sir Ken Robinson This online marketing seminar received 5 star(s)
    In this PRO seminar, Sir Ken Robinson will identify the three myths about innovation that hold organizations back. Based on his personal experience working with some of the world's leading organizations in the corporate, educational, and cultural industries, Sir Ken will share basic practices that drive the most innovative organizations ahead of the pack. He'll explain the core roles of creative leaders, and present a three-tier strategy to generate systemic innovation across the whole organization. more

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