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Online Marketing Seminars

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Online Marketing Seminars: Most Recent

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  • Content, Conversions, and Lead Generation
    Broadcast on Feb 4, 2016 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors. more
  • Predictive Marketing: How to Measure Effectiveness Across the Customer Lifecycle
    Broadcast on Feb 2, 2016 with Laura Ramos, Jim Walker
    Join us for this free seminar to discover how predictive marketing analytics enables B2B marketers to meet the demands of their organizations and customers. You'll learn how the predictive marketer is significantly more effective in identifying and engaging buyers at specific accounts—and across the buyer's lifetime. Sponsored by EverString more
  • MarketingProfs Makeover: Elements of the Landing Page
    Broadcast on Jan 28, 2016 with Brian Massey This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact. more
  • Let's Get Personal: Crafting Truly Valuable Experiences With Email
    Broadcast on Jan 26, 2016 with Jamie Bradley
    Join us for this free seminar to learn how to give subscribers the relevant, engaging experiences they deserve (and have come to expect). You'll discover that email may not be magic, but it can do some truly magical things. Sponsored by Emma more
  • Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
    Broadcast on Jan 21, 2016 with Nancy Duarte, Patti Sanchez This online marketing seminar received 4.5 star(s)
    Develop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play. more
  • Algorhythm—The Pulse and Future of Brands
    Broadcast on Jan 14, 2016 with Mitch Joel This online marketing seminar received 4.5 star(s)
    In this PRO seminar, Mitch Joel will explain why B2B marketers need to be aware of the new consumer-centric landscape. You'll learn how to successfully market B2B products by tapping into your own buying habits. Mitch will show how the world continues to change and challenge brands like never before. more
  • Digital Marketing: What to Expect in 2016
    Broadcast on Jan 12, 2016 with Jodi Wearn
    Join us for this free seminar to discover key digital marketing trends for 2016 and how you can take advantage to improve the customer experience across all channels. Sponsored by Silverpop, an IBM Company more
  • Marketing Automation in 2016: How It's Evolving and What Comes Next
    Broadcast on Jan 5, 2016 with Jeff Tomlin
    Join us for this free seminar to learn what's new in automation software. You'll discover that specialized automation strategies can help you meet your 2016 marketing goals, as well as the goals of your sales team. Sponsored by Vendasta more
  • MarketingProfs University: The Secret's in the Sauce
    Broadcast on Dec 17, 2015 with Ann Handley This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. more
  • Rethink Your Content Marketing in 2016
    Broadcast on Dec 15, 2015 with Ian Walsh
    Join us for this free seminar as we discuss where content marketing is headed in 2016. You'll learn why you need to adapt and start creating content for every step of the funnel—with different content for different roles in the buying process. Sponsored by TrackMaven more
  • Eight Easy Ways to Amp Up Your Email List Growth
    Broadcast on Dec 10, 2015 with Austin Bliss This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll show you how to put these tips into action as well as how to effectively utilize third-party services to support your email efforts. more
  • To Rule at Referrals, Focus on the Journey
    Broadcast on Dec 8, 2015 with Chris Duskin, Jen Gray
    Join us for this free seminar to discover what common mistakes to avoid so you can create a referral program that moves the needle. Sponsored by Extole more
  • How to Build a Lean, Mean Content Marketing Machine
    Broadcast on Nov 24, 2015 with Yoav Schwartz
    Join us for this free seminar to learn how to identify, vet, and get buy-in for the right content marketing solution—one that fits your unique business needs. Sponsored by Uberflip more
  • The Presentation Revolution: Build, Design, and Deliver Compelling Presentations
    Broadcast on Nov 19, 2015 with Scott Schwertly This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn presentation secrets to help you build, design, and deliver fire-breathing, wing-flapping, roar-bellowing presentations that will have your audience hanging on your every word. We'll walk you through a step-by-step approach focusing on engrossing content, captivating storytelling, and the arresting design needed to deliver a top-notch presentation. more
  • Content Marketing in 2016: Four Critical Questions to Ask While You're Planning
    Broadcast on Nov 17, 2015 with Heather Hurst, Marcus Varner
    Join us for this free seminar to discover the four critical questions your content marketing team must ask—and answer—to develop an effective 2016 content strategy (and stop the unnecessary suffering). Sponsored by Workfront more
  • The Recipe for an Integrated Approach to Event Marketing
    Broadcast on Nov 12, 2015 with Allison Saget This online marketing seminar received 3.5 star(s)
    In this PRO seminar, we'll share the recipe for event success: brand recognition, lead generation, and thought leadership. You'll be able to use this framework to help your company get the most out of events and achieve your business objectives. more
  • Mobile Warming: Innovative Strategies for Mobile Engagement
    Broadcast on Nov 10, 2015 with Casey Chang, Liz McLemore
    Join us for this free seminar to discover the biggest opportunities for engaging consumers via mobile, and steps to take to get started building your mobile strategy today. Sponsored by Experian Marketing Services more
  • Empower Your Employees to Be Brand Advocates
    Broadcast on Nov 5, 2015 with Tom Gimbel This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to find outgoing, enthusiastic brand advocates within your existing employee base. You'll leave armed with data proving the worth of employee advocacy and the steps to build your own program. more
  • Social Media and SEO: Tips for Successful Integration
    Broadcast on Oct 29, 2015 with Cynthia Johnson This online marketing seminar received 5 star(s)
    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile. more
  • Discover and Tell Your Business Story
    Broadcast on Oct 15, 2015 with Ron Ploof This online marketing seminar received 5 star(s)
    In this PRO seminar, business storyteller Ron Ploof will explain how to discover and tell your business story. He'll share how to transform messages into compelling narratives that persuade audiences to take action, whether it's buying your product, adopting a new concept, or changing their behavior. more
  • MarketingProfs University: The Blueprint for Email Marketing Success
    Broadcast on Oct 8, 2015 with Karen Talavera
    In this PRO seminar, you'll learn the components of a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll leave with a blueprint that will enable you to effectively map and improve your own messaging. more
  • Creating Trustworthy Content
    Broadcast on Oct 1, 2015 with Gerry McGovern This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to create an online customer experience that's based on trust. You'll walk away knowing how to create trustworthy content and armed with a solid understanding of guidelines for creating no-fluff content that your customers will use and believe in. more
  • Smarketing—What It Is and Why You Need to Master It
    Broadcast on Sep 24, 2015 with Peter Strohkorb This online marketing seminar received 3 star(s)
    In this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer. more
  • How to Use Video to Ensure a Great Buying Experience
    Broadcast on Sep 10, 2015 with Rocky Walls This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately. more
  • How to Improve Your Writing With a Crappy First Draft
    Broadcast on Aug 20, 2015 with Daphne Gray-Grant This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently. more

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