Buyer journeys are no longer linear. Your lead nurture can't be, either.
Today's buyers expect relevant content that feels personal every step of the way. But how do you personalize without overcomplicating?
Join Andrew Marotta, Senior Demand Gen Manager at ZoomInfo, to explore how to create high-impact nurture strategies that meet buyers where they are, keep them engaged, and actually move deals forward.
In this free webinar, you'll get:
- Fresh tactics to match your content to each buyer journey stage
- Tips to build nurture streams that feel tailored (without being overcomplicated)
- Ways to segment and personalize that make buyers take notice
- Smart ideas to connect nurture with your other demand gen plays
- Data-backed tricks to boost engagement and speed up conversions
THIS SPONSORED WEBINAR FEATURES:
Andrew Marotta is a Senior Demand Generation Manager on ZoomInfo's Growth & Optimization team. He strategically drives cross-functional and integrated demand programs by implementing robust automations across channels with data-driven optimizations.
SPONSORED BY:
ZoomInfo is the trusted go-to-market platform that helps over 35,000 businesses find and acquire new customers. Companies around the world use ZoomInfo's real-time data and insights to increase efficiency, consolidate their technology stacks, and align Sales and Marketing.
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KEY DETAILS
- Date: September 25, 2025 — 2:00 PM ET
- Length: 45 minutes
- Presenter: Andrew Marotta
- Sponsor: ZoomInfo
- Topic: Customer Experience, Demand Generation, Email Marketing
- Price: $0
