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Video Marketing Tutorials: Most Recent

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  • Take 10: Make the Most of Pinterest—How to Harness the Power of Pins for Real ROI
    Released on Nov 20, 2015 with Dana Kelly
    In just 10 minutes, we'll walk you through Pinterest's content best practices and share effective content distribution tactics. You'll learn which content trends can help drive growth in your own Pinterest community. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts. more
  • Take 10: Repurpose Content for Your Blog
    Released on Nov 13, 2015 with Allie Gray Freeland
    In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into press releases, sales decks, customer service transcripts, social content, and more. more
  • Take 10: Your Guide to Quick and Easy Social Media Images
    Released on Nov 6, 2015 with Cynthia Sanchez
    In just 10 minutes, you'll learn how easy and inexpensive it can be to make images that will help your social media stand out and get the right kind of attention. We'll shed light onto the tools available to you and share tips to help you get started right away. more
  • Take 10: How to Successfully Describe Your Services
    Released on Oct 23, 2015 with Gillian Vallee
    In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. more
  • Take 10: Shed Light on Email Traffic With Google Analytics
    Released on Oct 2, 2015 with Michele Kiss
    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals. more
  • Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
    Released on Sep 18, 2015 with Nash Riggins
    In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest. more
  • Take 10: How to Name Your Brand
    Released on Sep 4, 2015 with Jeremy Miller
    In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition. more
  • Take 10: Five Keys to a Better Direct Mail List
    Released on Aug 21, 2015 with Keith Goodman
    In just 10 minutes, we'll share the different types of prospect lists available as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaign. more
  • Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line
    Released on Aug 7, 2015 with Mark Lerner
    In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition. more
  • Take 10: Seven Steps to Social Media Marketing Success
    Released on Jul 24, 2015 with Paul Chaney
    In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts. more
  • Take 10: How to Use Content to Engage Customers Throughout the Sales Cycle
    Released on Jul 10, 2015 with Michael Peggs
    In just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing. more
  • Take 10: Use LinkedIn's Newest Features to Boost Your Profile
    Released on Jun 26, 2015 with Viveka von Rosen
    In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads. more
  • Take 10: Digital Marketing Is a Circle of Trust
    Released on Jun 12, 2015 with Jon-Mikel Bailey
    In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage. more
  • Take 10: How to Attract Customers to Your Tradeshow Booth
    Released on May 29, 2015 with Jim Beretta
    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI. more
  • Take 10: Email Marketing Strategies—Out With the Old, In With the New
    Released on May 15, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices. more
  • Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)
    Released on May 1, 2015 with Roger C. Parker
    In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy, monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities. more
  • Take 10: How to Create a YouTube Content Library With Google Hangouts On Air
    Released on Apr 17, 2015 with Stephan Hovnanian
    In just 10 minutes, you'll learn the basic framework to build a content library of video with Google Hangouts On Air. This free and easy tool syncs up with your branded YouTube channel so you can build a content library with the support of experts, vendors, customers, and more. You'll also learn how to turn these videos into additional pieces of content to connect your brand with your target audience. And bonus—it'll help boost your SEO, too! more
  • Take 10: Three Steps to Creating Elite Brand Ambassadors
    Released on Apr 10, 2015 with Robin Samora
    In just 10 minutes, you'll learn how to identify employees or subcontractors as a brand ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story, company values, and how to help you attract new talent to keep your brand top of mind. more
  • Take 10: How to Make Your Graphs and Charts Effective Communication Tools
    Released on Apr 3, 2015 with Richard Goring
    In just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes. more
  • Take 10: Five Tips to Create Successful Nurture Campaigns
    Released on Mar 27, 2015 with Cyndi W. Greenglass
    In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable. more
  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
    Released on Mar 20, 2015 with Courtney Herda
    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. more
  • Take 10: How to Create a Social Media Listening Strategy
    Released on Mar 13, 2015 with Christine B. Whittemore
    In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. more
  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist
    Released on Mar 6, 2015 with Nancy Harhut
    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. more
  • Take 10: How to Create Calls-to-Action That Drive Conversions
    Released on Feb 20, 2015 with Kath Pay
    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy. more
  • Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)
    Released on Feb 6, 2015 with Sherice Jacob
    In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money. more

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