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  • Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
    Released on Mar 20, 2015 with Courtney Herda
    In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. more
  • Take 10: How to Create a Social Media Listening Strategy
    Released on Mar 13, 2015 with Christine B. Whittemore
    In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. more
  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist
    Released on Mar 6, 2015 with Nancy Harhut
    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. more
  • Take 10: How to Create Calls-to-Action That Drive Conversions
    Released on Feb 20, 2015 with Kath Pay
    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy. more
  • Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)
    Released on Feb 6, 2015 with Sherice Jacob
    In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money. more
  • Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs
    Released on Jan 30, 2015 with Christina Inge
    In just 10 minutes, you'll learn how to determine which projects you can DIY, and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results. more
  • Take 10: Strategic Resources to Better Manage Your Social Marketing
    Released on Jan 23, 2015 with Guy Powell
    In just 10 minutes, we'll show you how to overcome common social marketing challenges (such as not having enough time, budget, or staff) and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts. more
  • Take 10: The 10 Web Marketing Areas You Need to Focus on Now
    Released on Jan 9, 2015 with Stoney deGeyter
    In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI. more
  • Take 10: How to Develop a Dynamic Creative Briefing Document
    Released on Jan 2, 2015 with R. Stephen Rayfield
    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign. more
  • Take 10: Communication Is Key—How to Organize a Successful Distributed Team Meeting
    Released on Dec 12, 2014 with Pam Didner
    In just 10 minutes, we'll show you how to close the gap between cross-regional teams and establish an effective communications process. You'll walk away with best practices for rallying everyone to work towards the same goals and an agenda of healthy topics to address in your team meetings. more
  • Take 10: How to Guide Customers Through Your Content
    Released on Dec 5, 2014 with Melissa Breker
    In just 10 minutes, we'll discuss the various stages of the customer journey and five considerations to help improve your conversion rate. You'll walk away with a framework to assess your current content and determine where there are opportunities to improve the customer experience. more
  • Take 10: How to Drive New Business With SEO
    Released on Nov 21, 2014 with Peter Platt
    In just 10 minutes, you'll learn how to shift your SEO strategy from branded to non-branded traffic. We'll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities. more
  • Take 10: How to Gain More Search Visibility From Blog Posts
    Released on Nov 14, 2014 with Lorrie Thomas Ross
    In just 10 minutes, we'll share how you can optimize your blog for search with easy architectural tactics and tools. Plus, you'll learn simple steps that you can add into your blogging routine to give your content more SEO power. more
  • Take 10: Five Scannable Hot Spots in Your Copy That Boost Response
    Released on Nov 7, 2014 with Donna Baier Stein
    In just 10 minutes, you'll learn how to highlight the key selling points and calls to action by strategically placing them in the five hot spots your readers' eyes gravitate to. You'll walk away with tips on how to develop more persuasive and effective copy that is organized in a way that will encourage response. more
  • Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users
    Released on Oct 31, 2014 with Christina Inge
    In just 10 minutes, you'll learn design tips to optimize your mobile site and emails, and what statistics can help you create a satisfying mobile experience for your on-the-go customer. With these simple tweaks, your mobile site can be used quickly and efficiently, and will keep your customers coming back. more
  • Take 10: Customer Engagement—How to Turn a Negative Into a Positive
    Released on Oct 24, 2014 with Jeannie Walters
    In just 10 minutes, you'll learn how to handle customer experience mishaps with finesse. You'll also learn how to create a greater level of brand trust and loyalty despite the customer issue, and ultimately, how to turn an unhappy customer into a loyal one. more
  • Take 10: UX for the Non-Techie—How to Better Guide the User Through Your Site
    Released on Oct 3, 2014 with Jon-Mikel Bailey
    In just 10 minutes, you'll learn some simple UX tricks to improve your website and your clients' journey to ensure that each page contains useful information and a meaningful call to action. Plus, you'll learn how staying agile can quickly enhance the UX and keep your clients' coming back. more
  • Take 10: How to Interpret Data to Create Great Content
    Released on Sep 26, 2014 with Hana Abaza
    In just 10 minutes, you'll learn what data can drive key areas of your content marketing strategy, including content ideation and content distribution. You'll walk away with a clear understanding of how to interpret your data, and how to turn that insight into great content. more
  • Take 10: How to Become a Trade Show Rock Star—10 Trade Show Pitfalls to Avoid
    Released on Sep 19, 2014 with Jim Beretta
    In just 10 minutes, you'll learn about 10 trade show pitfalls and how you can avoid them. Eliminating these trade show 'fails' will save you time and money, and help you release your inner trade show rock star. more
  • Take 10: Get Personal—How to Make a Physical Connection in a Digital World
    Released on Sep 12, 2014 with Brian Blake
    In just 10 minutes, you'll learn how to reach through the screen and touch your digital audience. These tactical tips will teach you how to create a long-lasting impression that truly counts and impacts your business. more
  • Take 10: No More Boring Blogs—Top Five Content Ideas for Your B2B Blog
    Released on Aug 22, 2014 with MaryAnn Pfeiffer
    In just 10 minutes, you'll learn how to write an inspiring B2B blog that's NOT boring. You'll learn the top five content ideas you can use right away, and understand why and how the right kind of content can help your blog grow your business. more
  • Take 10: Three Ways to Rewrite Your Copy to Boost Sales
    Released on Aug 15, 2014 with Donna Baier Stein
    In just 10 minutes, you'll learn three ways to revise and improve your email, website, or direct mail copy to generate a better response and boost your campaign profits. more
  • Take 10: Six Keys to Creating a Successful Direct Mail Campaign Plan
    Released on Aug 8, 2014 with Keith Goodman
    In just 10 minutes, you'll learn six key points to address when developing a direct mail campaign plan. You'll walk away with the tactical tips and tools you need to increase your campaign's efficiency and effectiveness. more
  • Take 10: Day One With Marketing Automation, What to Do?
    Released on Aug 1, 2014 with Inga Romanoff
    In just 10 minutes, you'll learn key steps for a full marketing automation migration, ensuring a quick and efficient installation. Learn how to design your own implementation plan, become an internal expert on the topic for your company, and demonstrate the true ROI of your marketing automation platform. more
  • Take 10: How to Create a Tactical Sales and Marketing Plan in Eight Hours or Less
    Released on Jul 18, 2014 with James Obermayer
    In just 10 minutes, you'll learn how to create your own SWOT analysis, and well-defined goals, objectives, strategies, and tactics. With this information, you'll be able to develop your own sales and marketing plan in 8 hours (or less!). more

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