Brand building, like building anything, starts with a plan. Just as an architectural blueprint defines structure through design and dimensions, a brand blueprint defines your brand and how you tell its story. Like the girders of a skyscraper, a brand isn't always visible, but it's the framework that supports your strategy.

In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels.

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  • Presenter: Nick Westergaard
  • Element: Strategy
  • Topic: Branding
  • Price: $0


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Nick Westergaard is chief brand strategist and founder of Brand Driven Digital and the author of Brand Now and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

Twitter: @NickWestergaard

LinkedIn: Nick Wesergaard