You're embarking on your first word-of-mouth marketing (WOMM) campaign, and have already learned the three steps to starting your campaign. Now it's time to get it off the ground by understanding the execution, goals, and ethics behind WOMM.

In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time.

If you haven't yet, be sure to listen to part one, where you'll learn the critical first steps to setting up your WOMM campaign >

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KEY DETAILS

  • Presenter: Mack Collier
  • Element: Communicate
  • Topic: Social Media
  • Price: FREE

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THIS VIDEO TUTORIAL FEATURES:

Mack Collier is a social-media strategist based in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast, The Fan-Damn-Tastic Marketing Show, discusses ways that brands can turn customers into fans. His first book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans, was published in April 2013 by McGraw-Hill.

Twitter: @MackCollier

LinkedIn: Mack Collier