Is a significant portion of your email list … dead? Are inactive subscribers pulling down your engagement rates? It's time to do something about the dead weight, and we're not talking about cutting it off.
In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.
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Meera Kothand is a writer and blogger who writes about digital marketing strategy. Swipe her swipe file of 105 content hacks for emails and blog posts.