At the B2B Forum tonight, Mack Collier hosted his popular #BlogChat---without the Twitter aspect. In other words, Mack moderated a room full of savvy, bright B2B marketers as they shared their blogging challenges and helpful advice.
The highlights from the talk:
- Personality is critical to a successful blog. (People make up companies, not cyborgs.)
- Encourage folks in your company to produce content in forms that are comfortable for them. (People who fear the blank page might find a video or a podcast easier to create.)
- Remember to ask yourself important questions, such as, "What's the story you want to tell? What do your customers want to hear? How can you create value for your audience's audience?"
Rather than continue with this bulleted list, how about some visual sketchnotes of the session?
You can follow the hashtag #mpb2b to see the B2B Forum tweets.