Marketers love social media—and for good reason. Social networking has made it easier than ever for marketing professionals to tap directly into the mind of their audience and strategically interact with both current and potential customers by producing content that will pique each of their unique interests.

With the use of social marketing, however, comes great responsibility. Responsibility to not only keep up with what your followers—and the users you hope will become your followers—are interested in but to also pay attention to the latest social updates and what they can add to your marketing arsenal.

Recently, Twitter announced a brand-new set of features set to roll out during the first half of 2015, features that any socially savvy marketing pro would be wise to note.

So, what are the newest updates set to hit the Twittersphere this year? And more importantly, how can marketers take advantage of them to engage their target audience and add value to their social strategy?

1. Video

Twitter will be adding a new and more native way of adding rich media to tweets. The new feature will allow users to record, edit, and share their own videos on Twitter through a video- friendly interface. Although we haven't seen this feature in action yet, it's safe to assume that it could take your average YouTube video to another level.

What it means to marketers

Historically, Twitter users could only share videos from third-party sites like YouTube, Vimeo, and Vine from the mobile app. The new video feature will allow marketers to create videos from anywhere, organically share these videos, and enjoy improved audience engagement that often comes as a result of this type of rich media.

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ABOUT THE AUTHOR
image of Alfredo Ramos

Alfredo Ramos is general manager of small business social marketing platform Pagemodo, part of the Webs product suite, a subsidiary of Vistaprint.

LinkedIn: Alfredo Ramos