Storytelling is one of the first ways modern human beings passed down knowledge from generation to generation, and also disseminated knowledge to those beyond their immediate family and clan.
Millennia later, storytelling remains a powerful medium that grabs and holds people's attention and effectively transmits information. Not surprisingly, then, it can be a powerful medium for marketers.
Steve provides an overview of some key points from his new book, The Deliberate Storyteller.
Join us for a fun and instructive 10 minutes:
Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.
Tim Washer is a comedy writer and producer who has worked on Conan, Letterman, and The Onion, and at IBM and Cisco.