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Mobile Minute [Video]: Should Marketers Care About Google Glass?

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This week, we had a chance to try out Google Glass. It made us wonder, “Will Glass go mainstream or is it just a toy for the tech elite?”

Here's what marketers need to know about Glass.

Glass presents obstacles—from its odd look to its current $1,500 price tag. Google knows this, and it has addressed it by partnering with Warby Parker to design less geeky frames.

Google's real problem is selling people on a new technology they're not even sure they need. It's the same issue Apple faced with the first iPhone.


Many people think Glass is augmented reality, but it’s not. Instead, Glass is tethered to your smartphone, and it visually recognizes your environment.

At launch, Glass will be a status symbol—something luxury brands should take advantage of.

Tech-savvy companies, like Amazon and Zappos, could also use Glass to enhance showrooming.

If Glass attracts the right brands and developers, it’ll be way more than a gimmick. Instead, it will become something that offers real value.


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Diego Larrea-Puemape is a project manager at Mutual Mobile, a provider of mobile solutions for clients such as Audi, Cisco, Google, Jaguar Land Rover, Philips and Xerox.

LinkedIn: Diego Larrea-Puemape

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