MarketingProfs Today
Together with leading performance TV platform

Thursday, January 13, 2022

📋 Table of Contents

1. 3 Steps to Help Move Your DEI Goals Forward

2. Get the Science of Marketing Right to Be Free to Do the Art

3. Email Marketing Friday Forum MarketingProfs event

4. The World's Biggest Social Networks (And Who Owns Them)

5. Cooking Up Better Content MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

3 Steps to Help Move Your DEI Goals Forward
3 Steps to Help Move Your DEI Goals Forward
As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps. »
A Surprisingly Successful New Channel for B2B Leads: Connected TV
CTV is changing how B2B marketers look at TV. Its ability to target third-party B2B audiences, retarget website visitors, and reach ABM leads via audience matching has made TV a viable demand gen option. Discover how it works. »
Get the Science of Marketing Right to Be Free to Do the Art
Get the Science of Marketing Right to Be Free to Do the Art
Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue. »
MarketingProfs event
Email Marketing Friday Forum
Do you find yourself churning out forgettable marketing emails? Maybe you'll scatter some automation and toss in a {FirstName} here and there, but you're still not sure it's enough. Join us on January 14 to make your email marketing more memorable and impactful. »
The World's Biggest Social Networks (And Who Owns Them)
The World's Biggest Social Networks (And Who Owns Them)
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs). Check out the infographic. »
Cooking Up Better Content
MarketingProfs webinar
Tired of creating content like cooking spaghetti? That is, throwing it at the wall to see if it sticks? Join Kenda Macdonald on January 18 for Fewer Random Acts of Content. Kenda will show you how to use buyer psychology in your demand gen to attract your ideal customers. This is the first time Kenda is presenting to all members of the MarketingProfs community, so don't miss it!
No more spaghetti for me
Profs Picks
As B2B marketers, we all use proven demand gen tactics, so... how can we beat our competition if they use the same tactics? By doing something new, of course! Savvy B2B marketers are using Connected TV as an effective way to boost demand generation. Performance TV platform MNTN has firsthand experience at benefitting from CTV's demand gen capabilities: It ran B2B CTV ads to reach new prospects using third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads against each other, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, certainly not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out!
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with four hands-on sessions on in January and February, beginning with Brains Before Budget on January 13.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
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Google's Guide to User-Generated Content [Infographic] »
How to Drive Key-Account Growth With Omnichannel Account-Based Marketing »
Why People Opt Out of (And In to) Mobile Notifications From Brands »
Why Data Quality Is Important for Market Intelligence »
News You Can Use
Updates from around the industry
B2B Security Provider nsKnox Wins US Patent PYMNTS
OSF Digital Completes Acquisition of Strategy Consulting Firm FitForCommerce PR Newswire
Consensus Raises $15 Million Series B to Scale Presales With Intelligent Demo Automation Yahoo Finance
MapQuest for Business Integrates with Epic MarTech Series
UXReactor Rebrands for a New Chapter Yahoo Finance
Zero Hash Raises $105 Million Series D Funding Yahoo Finance
Upcoming Events
[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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