MarketingProfs Today

Thursday, January 27, 2022

📋 Table of Contents

1. How Dynamic Content Can Boost Your Email Marketing Campaigns

2. Target Acquired: Geofencing Creates Better Ads for Retailers sponsored article

3. How to Use Customer Reviews to Drive Demand sponsored webinar

4. Social Media Hashtags for Every Day of the Week

5. Discover What's Working Now MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Dynamic Content Can Boost Your Email Marketing Campaigns
article
How Dynamic Content Can Boost Your Email Marketing Campaigns
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content. »
Target Acquired: Geofencing Creates Better Ads for Retailers
sponsored article
Target Acquired: Geofencing Creates Better Ads for Retailers
So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment. »
sponsored webinar
How to Use Customer Reviews to Drive Demand
Your customers hold the key to unlocking future business. Join us to learn how to use customer reviews and feedback to gain conversions and boost your demand gen efforts. »
Social Media Hashtags for Every Day of the Week
infographic
Social Media Hashtags for Every Day of the Week
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using? Check out the infographic. »
Discover What's Working Now
MarketingProfs B2B Forum
The spring B2B Forum Online is back by popular demand on April 6-7, 2022! Join marketers from around the world to discover what's working now in digital marketing. Over three dozen presentations from real-world marketers will flood you with so many ideas that your brain will be crying for mercy!
Yes, please flood my brain
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 27, Connect Your Digital Dots.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Pivotree and VTEX Deploy B2B Commerce Marketplace for CAE and Launch Four Digital Storefronts Yahoo Finance
anch.AI Secures $2.1M in Seed Funding to Launch Ethical AI Governance Platform PR Newswire
SAAVI Revamps B2B Ordering App, Updates Features PYMNTS
Clearbit Unveils New Data Enhancements for Activation Platform Demand Gen Report
CaptivateIQ Raises $100M at $1.25B Valuation to Help Companies Design Customized Sales Commission Plans TechCrunch
Commercial Collection Bureau Partners With Leadferno for B2B Text Messaging and More Digital Journal
VL OMNI and SparkLayer Announce Partnership and Shopify B2B Integration Connector EIN News
Upcoming Events
JAN
27
[Webinar] How to Use Customer Reviews to Drive Demand
45 minutes | sponsored by TrustRadius
JAN
27
[Digital Brand Activation Working Webinar]
Connect Your Digital Dots | 60 minutes
FEB
3
[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
60 minutes | sponsored by Sendoso
FEB
3
[Digital Brand Activation Working Webinar]
Plan for Growth | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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