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Thursday, October 13, 2022

📋 Table of Contents

1. Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel

2. Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns sponsored article

3. A Masterful B2B Marketing, Unthinkable Storytelling Masterclass

4. Corporate Gifting Unwrapped: Why It's a Must-Have in Every Economy sponsored guide

5. The Mind-Boggling Amount of Data Generated Online Every Minute

6. Don't Take the Scenic Route MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel
article
Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel
One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered. »
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Check Your Content's SEO on the Go
Optimize your content for SEO and boost engagement with the SEO Writing Assistant by Semrush. Just upload your copy, enter target keywords, and get dozens of useful recommendations on improving your content, from SEO to tone of voice, readability, originality, and more. Try it for free today! »
Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns
sponsored article
Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns
Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how. »
A Masterful B2B Marketing, Unthinkable Storytelling Masterclass
podcast
A Masterful B2B Marketing, Unthinkable Storytelling Masterclass
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode. Read more and listen in. »
sponsored guide
Corporate Gifting Unwrapped: Why It's a Must-Have in Every Economy
Even as many companies cut costs, the pressure to hit sales goals is as strong as ever. Now is the time to invest in a multichannel gifting strategy. In this new e-book, discover how strategic corporate gifting can help you generate demand while forging strong connections with customers. »
The Mind-Boggling Amount of Data Generated Online Every Minute
infographic
The Mind-Boggling Amount of Data Generated Online Every Minute
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. Check out the infographic. »
Don't Take the Scenic Route
MarketingProfs Master Class
Do you have your customers' journey mapped out so you know what comes next at every step? In Customer Journey Maps for Marketers: Understand and Exceed Expectations, discover what motivates your audience so you can lead them with empathy towards your solutions. Join CX pro Jeannie Walters as she walks you through creating your own customer journey map so you can begin to WOW your customers.
Put your audience on the map
Profs Picks
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Content creation is hard, marketers know. It takes a lot of energy to write a complete piece, even without having to go back in to revise and optimize for search engines. Luckily, the Semrush SEO Writing Assistant tool can do that for you! It analyzes and optimizes your new and older content in real-time for maximum search engine impact, allowing you to make edits and create unique, high-quality content with ease. The tool provides recommendations as you write, helping to ensure your content is search-engine optimized, as well as readable, consistent, and original. Worried your piece is too long or complex? The tool can highlight and remove difficult-to-read sentences, ensure the title complies with Google’s guidelines, and measure your word count based on competitor articles. Concerned with how your voice comes across? The SEO Writing Assistant is built upon an advanced machine-learning framework that lets you choose a specific tone, as well as ensuring that your entire piece is consistent from start to finish. Pick whichever feature is comfortable for you! Best of all, the tool is available not only on the Semrush platform but also as an add-on for both Google Docs and WordPress, giving you the choice to write on the go, on whichever platform you prefer. It doesn't get easier than that. Try it out.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Airmeet Launches Event Experience Cloud to Revolutionize and Humanize the Ways People Join Together PR Newswire
Uproar PR Expands Financial Services Division With Addition of OvationCXM Yahoo Finance
5WPR Announces New Executive Thought Leadership Program PR Newswire
ReverseLogix, Overhaul Partner on Returns Management for B2B Firms PYMNTS
New York-Based OatFi Bags $8M for B2B Solutions FinTech Global
Hokodo Launches Shopify Plugin Enabling B2B Merchants to Offer Trade Credit to Customers PR Newswire
Web3 Partnership Between MetaStudio and NFTuLoan to Bring Real Utility to NFTs EIN News
Upcoming Events
OCT
20
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
OCT
25
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
OCT
26
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
OCT
27
[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
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