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Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.

The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.

Respondents say it takes them four hours and ten minutes to write a typical blog post, up 74% from when a similar survey was conducted in 2014.

 

How long it takes to write a typical blog post by year survey results

Bloggers who say they spend six hours or more on a typical post are 50% more likely to report above-average results.

Percentage of bloggers who report strong results based on time to create each post

The average length of a blog post is 1,376 words in 2022, up from 808 words in 2014.

The average word count of a blog post is boosted by a small number of bloggers who go big: 12% of respondents say their typical blog post is over 2,000 words.

Some 65% of bloggers say their typical post is between 500 and 1,500 words.

Average number of words per blog post survey results

A smaller number of bloggers write posts that are over 2000 words long

B2B bloggers typically write longer posts and spend more time writing posts compared with B2C bloggers.

Average number of words and time spent per blog post in B2B vs B2C

About the research: The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji