MarketingProfs Today
Together with leading performance TV platform

Thursday, October 07, 2021

📋 Table of Contents

1. Website Conversion Trends Every Marketing Professional Should Know About

2. The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts

3. Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?! sponsored

4. The Pros and Cons of Automation for Small Businesses

5. What's Ahead? Four Marketing Execs Discuss the Future of Marketing sponsored webinar

6. Get Up to Speed on Strategy, Demand Gen, and Storytelling MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Website Conversion Trends Every Marketing Professional Should Know About
article
Website Conversion Trends Every Marketing Professional Should Know About
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. »
Marketers Are Bringing B2B Email Strategies to... Television!
sponsored
Marketers Are Bringing B2B Email Strategies to... Television!
Audience targeting has evolved. You can now transform your email lists into targetable audiences on Connected TV, giving you direct access to these valuable viewers on the biggest screen in the house. Discover how it works. »
The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts
podcast
The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts
Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul. Read more and listen in on this fascinating conversation. »
sponsored
Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?!
Building winning digital experiences isn't easy. It's even harder when your tech stack limits you instead of giving you choices—even as customer expectations keep changing and evolving. So what kind of digital experience platform (DXP!) do you need? Get this Gartner report (free!) to help you figure it all out. »
The Pros and Cons of Automation for Small Businesses
infographic
The Pros and Cons of Automation for Small Businesses
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova. Check out the infographic. »
sponsored webinar
What's Ahead? Four Marketing Execs Discuss the Future of Marketing
It's time to think hard about the future of marketing—what the role of marketing teams will be, which channels and platforms are becoming more or less important, and what the latest data predicts for the industry. Join us to find the best way forward. »
Get Up to Speed on Strategy, Demand Gen, and Storytelling
MarketingProfs B2B Forum
Take one of our intensive half-day workshops (or all three!) to sharpen your strategy, demand gen, and storytelling skills. You can add the workshops to your B2B Forum ticket or register for each one separately.
Learn more
Profs Picks
sponsored
Email is your go-to tactic... because it works. Now imagine it could work even better... because you aren't forced to deal with crowded inboxes, aggressive filters, or prospects who just don't open your emails. How? By reaching the people on your lists via Connected TV! You can now serve unskippable TV ads to your email list members while they stream their favorite shows—ensuring you connect with the people you need to reach. And because CTV is a digital channel, it comes with reliable cross-device measurement. You can track when people see your ad and the actions they take afterward—from visiting your website to filling out a form or converting. Discover how CTV can work for you.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast] »
Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One »
Intent Data's Signals: Cracking the Code, Part 2 »
12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic] »
Pitch Decks: How to Avoid the Dreaded Frankendeck »
Revenue Operations: The New Leader of Go-to-Market »
News You Can Use
Updates from around the industry
RollWorks' New Integrated Capabilities Provide Insights Into the Account-Buying Journey for the Highest Return on ABM Investment PR Newswire
Paper.id Launches B2B Buy Now Pay Later Yahoo Finance
Seattle Startup Relevvo Wants to Help B2B Sellers Fix ‘Spray and Pray’ Strategy With More Relevant Messaging GeekWire
IT Central Station Raises $30M From Invictus Growth Partners to Accelerate Growth as the Most Trusted B2B Software Marketplace Yahoo Finance
VARStreet Announces New Enhancements to B2B E-Commerce Builder EIN News
Marc Lore-Backed 'Conversational Commerce' Startup Wizard Raises $50M Series A TechCrunch
Upcoming Events
OCT
7
[Webinar] What's Ahead? Four Marketing Execs Discuss the Future of Marketing
45 minutes | sponsored by Cvent
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
OCT
19
[Webinar] Digital Analytics' Impact on Your Marketing and Business: What You Need to Know
45 minutes
OCT
21
[Demo] Meltwater's Media Intelligence Platform
45 minutes | sponsored by Meltwater
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.