Lead magnets play a massive role in attracting new customers. They help cement you as experts in your field, build trust with your ideal customers, and inspire action.

Join this Working Webinar to learn:

  • What a lead magnet really is
  • The psychology behind why they work
  • Why yours might not be working
  • 7 must-haves for lead magnets
  • Examples of good (and bad) lead magnets
  • Understanding awareness in lead magnet creation
  • How to collect leads with your lead magnet

Plus, you will get your very own workbook to utilize as we move step-by-step through each topic. You'll walk away with the foundations of your lead magnet strategy and concepts to put into action immediately.


This is part of the Working Webinar Summer Series (a PRO Exclusive). One part workbook. One part webinar. 100% hands-on learning on five demand generation topics.

Be sure to register for each webinar individually:

July 15
Lead Magnets
July 22
August 19

THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO TODAY!

WHAT DO YOU GET WHEN YOU GO PRO?

  • PRO-exclusive webinars on forward-thinking topics
  • Our complete course catalog
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LEARN MORE AND GO PRO
Already a PRO member? Sign in to RSVP.

THIS PRO WEBINAR FEATURES:

Kenda Macdonald
KEYNOTE

Kenda Macdonald is a forensic psychology major, the founder of Automation Ninjas, the UK's leading behavioral automation agency, and the MarketingProfs Demand Generation Consulting practice lead. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-selling book: Hack The Buyer Brain.

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