Lead magnets play a massive role in attracting new customers. They help cement you as experts in your field, build trust with your ideal customers, and inspire action.

Join this Working Webinar to learn:

  • What a lead magnet really is
  • The psychology behind why they work
  • Why yours might not be working
  • 7 must-haves for lead magnets
  • Examples of good (and bad) lead magnets
  • Understanding awareness in lead magnet creation
  • How to collect leads with your lead magnet

Plus, you will get your very own workbook to utilize as we move step-by-step through each topic. You'll walk away with the foundations of your lead magnet strategy and concepts to put into action immediately.


This is part of the Working Webinar Summer Series (a PRO Exclusive). One part workbook. One part webinar. 100% hands-on learning on five demand generation topics.

Be sure to register for each webinar individually:

On-Demand
Lead Magnets
On-Demand
On-Demand
On-Demand

THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO TODAY!

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  • PRO-exclusive webinars on forward-thinking topics
  • Our complete course catalog
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LEARN MORE AND GO PRO
Already a PRO member? Sign in to RSVP.

THIS PRO WEBINAR FEATURES:

Kenda Macdonald
KEYNOTE

Kenda Macdonald is a forensic psychology major, the Demand Generation Consulting Practice Lead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-selling book: Hack The Buyer Brain.

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