MarketingProfs Today
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Tuesday, November 1, 2022

📋 Table of Contents

1. Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

2. The Factors That Most Influence Buyers of B2B Services

3. 10 Pro Email Tips for Peak Inbox Performance sponsored webinar

4. Six Steps for Branding Your Emails Like a Pro

5. Combined Campaigns Improve Your ABM MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid
Google's 'Helpful Content Update': Five SEO Mistakes to Avoid
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps. »
Make a Bigger Impact With Your Marketing
Discover the secrets to highly effective marketing with these four strategies for marketing pros. From testing ad concepts in-market to boosting brand health, learn how to use insights across the marketing funnel. Get the guide now. »
The Factors That Most Influence Buyers of B2B Services
The Factors That Most Influence Buyers of B2B Services
B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research. Check out the study findings. »
sponsored webinar
10 Pro Email Tips for Peak Inbox Performance
Email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox, you might as well not be emailing at all! In this webinar, you'll learn how to not only get into your subscribers' inboxes but also give them a great brand experience. »
Six Steps for Branding Your Emails Like a Pro
Six Steps for Branding Your Emails Like a Pro
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro? Check out the infographic. »
Combined Campaigns Improve Your ABM
MarketingProfs training course
Are your multipronged ABM efforts working in harmony—or undermining your own success? Get best-practices from multiple ABM leaders on creating persuasive, complex campaigns to successfully close sales with your ABM targets.
Harmonize your ABM
Profs Picks
From knowing their audience to tracking their brand, successful marketers supercharge their campaigns with data. Find out how to boost your marketing efforts by collecting insights throughout the buyer journey. In this new guide from Momentive, created for marketing pros, you’ll discover how to boost brand health, test creative concepts and product ideas in-market, get an in-depth understanding of customer behaviors and preferences, and track metrics and insights across the marketing funnel. Download the guide now!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
RollWorks Announces Integration With Outreach MarTech Series
DanAds Uses Aflorithmic Audio Tech to Enable Brands to Create AI-Driven Audio Ads ExchangeWire
Thoma Bravo, Sunstone Partners to Acquire UserTesting for $1.3B and Combine It With UserZoom TechCrunch Autonomous Support Platform Brings Automation to Complex Workflows for Field Support PR Newswire
Lusha Launches Salesforce Data Enrichment Solution Demand Gen Report
WebPros Announces Global Leadership Changes PR Newswire
Upcoming Events
[Webinar] 10 Pro Email Tips for Peak Inbox Performance
60 minutes | sponsored by MessageBird
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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