MarketingProfs Today
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Wednesday, November 16, 2022

📋 Table of Contents

1. Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

2. Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

3. 10 Webinar Mistakes to Avoid in 2023 sponsored webinar

4. Why In-House Brand and Creative Teams Restructure

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. Create Copy Catnip MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now
Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now
Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later. »
Your Handy Holiday Gifting Guide
Save time (and your sanity!) trying to find that perfect holiday gift for everyone. Download this Holiday Gifting Catalog to see what’s trending in food + drink, lifestyle, wellness, and home decor. Unlock access now! »
Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP
Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP
There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful. »
sponsored webinar
10 Webinar Mistakes to Avoid in 2023
Sometimes the smallest webinar mistake can make the difference between an awesome event and an epic fail. Join us to learn tips, tricks, and best-practices to ensure your 2023 webinars are always a success. »
Why In-House Brand and Creative Teams Restructure
Why In-House Brand and Creative Teams Restructure
Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research. Check out the study findings. »
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
Create Copy Catnip
MarketingProfs B2B Forum On-Demand
Your ideal buyers are out there, but no matter how much you rewrite your webpage, they're still not biting. We've all been there. Liz Murphy, head of brand and content at BS+Co, shares her copywriting principles to turn your website into digital catnip in 8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry. Access the session when you register for 2022's B2B Forum On-Demand, available until Dec. 31 and included with a PRO subscription.
Get Liz's copy secrets
Profs Picks
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Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Owler Unveils Integrations With Hubspot and Microsoft Teams and Employee Count and Revenue Change Data Insights GlobeNewswire
Integrate Launches New Product Features to Drive Precision in ABM MarTech Series
Finnish Foppa Launches New Financial Products to Help Companies Through 'Marketing Valley of Death' Cision
Omneky Secures $10M Total Funding in Seed Round With Key Investors PR Newswire
Logicbroker Announces New Collaboration With Microsoft, Expanding Enterprise Drop Ship and Marketplace Offerings Yahoo Finance
SysKit Brings Data Governance in SaaS and a Self-Managed Platform PR Newswire
Upcoming Events
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive

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