The report was based on data from a survey conducted in 3Q22 among 123 US-based in-house creatives and marketers.
Some 51% of respondents say their firm's in-house brand and creative team restructured within the past 12 months, and 23% say the team is in the middle of a restructure.
The top reasons why brand and creative teams are restructured are to improve internal collaboration (45% of respondents cite as a driver), create a more sustainable workload (39%), and improve the customer experience (36%).
Respondents say the biggest benefit they've seen from restructured teams is the ability to get work to clients/stakeholders faster (37% cite as a positive result).
About the research: The report was based on data from a survey conducted in 3Q22 among 123 US-based in-house creatives and marketers.
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