The realms of B2C and B2C are often thought of as being distinct.

However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products and services.

An infographic (below) from Jim MacLeod explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas need to combine right-brain and left-brain approaches to succeed.

It was based on a discussion on The Marketer's Journey podcast in which Deena Bahari, the CMO of StockX, shared how she uses B2B tactics to spur purchases on her B2C platform.