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The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand.

The annual report was based on an in-depth analysis. The researchers determined the valuation of major global brands based on three areas: the financial performance of the branded products/services, the role of the brand in driving purchase decisions, and the brand's competitive strength/ability to create loyalty (see the full methodology and full ranking of the 100 most valuable global brands here).

Apple tops Interbrand's list for the tenth year in a row, with a brand value of $482 million (up 18% year-over-year). Microsoft ranks second and is followed by Amazon, Google, and Samsung.

The remainder of the top 10 most valuable brands are Toyota, Coca-Cola, Mercedes-Benz, Disney, and Nike.

Too 10 most valuable global brands in 2022

Among the 100 most valuable brands in 2022, the brands that have had the greatest percentage increases in value are Microsoft, Tesla, and Chanel (all are up 32% year-over-year),

Top 15 brands that have risen in value from 2021 to 2022

About the research: The annual report was based on an in-depth analysis of major global brands. See the full methodology and full ranking here.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji