MarketingProfs Today
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Thursday, November 17, 2022

📋 Table of Contents

1. Art or Science? The Fate of Data-Driven Marketing

2. How to Build a Great Marketing Team in 2023

3. 10 Webinar Mistakes to Avoid in 2023 sponsored webinar

4. The Most (and Least) Innovative Cities in America

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. More Likes, More Follows MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Art or Science? The Fate of Data-Driven Marketing
Art or Science? The Fate of Data-Driven Marketing
In an era of Big Data and revenue-driven marketing strategies, is it possible to find a balance between the art and science of marketing? This article tackles that question. »
Your Handy Holiday Gifting Guide
Save time (and your sanity!) trying to find that perfect holiday gift for everyone. Download this Holiday Gifting Catalog to see what’s trending in food + drink, lifestyle, wellness, and home decor. Unlock access now! »
How to Build a Great Marketing Team in 2023
How to Build a Great Marketing Team in 2023
Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs. Read more and listen in. »
sponsored webinar
10 Webinar Mistakes to Avoid in 2023
Sometimes the smallest webinar mistake can make the difference between an awesome event and an epic fail. Join us to learn tips, tricks, and best-practices to ensure your 2023 webinars are always a success. »
The Most (and Least) Innovative Cities in America
The Most (and Least) Innovative Cities in America
Seattle is the most innovative city in America, according to a recent report from The Fabricator. Check out the infographic. »
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
More Likes, More Follows
MarketingProfs Working Webinar
Branded social media can be tough. How do you strike the balance between value, engagement, and selling? In Building Brand Trust Through Social Media, host Zontee Hou helps you navigate the ever-changing world of social with timeless ideas to grow your audience. Discover her techniques and how to put them into practice with four hands-on sessions. Perfect for your lunch hour—and they're all available now.
Grow your socials
Profs Picks
It's that time of year again, marketers—to stress about holiday gifts, that is. What will make your brand stand out? Mastering the art and science of gift-giving. Too generic and you’ve missed the mark; too obscure and you’ve lost the impact. Help reduce gift waste and simplify your year-end gifting with Loop & Tie, the gifting platform that gives back. It’s as easy as click, click, gift. Thoughtfully curated gift collections combined with customizable unboxing options deliver maximum impact. And as the only carbon regenerative platform, each gift shipped makes a positive impact on the environment. Sound good? Of course it does. Use promo code HOLIDAYPROFS by Dec. 31, 2022, for 10% off your first 10 gifts. It’s about time you had a stress-free holiday season.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
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How to Find a Perfect Audience on Social Media [Infographic] »
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast] »
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News You Can Use
Updates from around the industry
ClickUp and HubSpot Announce Strategic Partnership Empowering Businesses to Increase Productivity and Retain Customers PR Newswire
Contentgine Announces Agreement With Dun & Bradstreet for B2B Intent Leads and Intelligence MarTech Series
Demandbase Delivers Fully Integrated ABM for HubSpot CRM and Microsoft Dynamics 365 PR Newswire
LinkedIn Debuts New B2B Marketing Tools to Incentivize Ad Spend in Face of Recession The Drum
Konica Minolta Partners With Elastic Path to Launch B2B Digital Commerce Platform MarTech Series
AdvizorPro Launches Insurance Producer Data Module, Expanding Its Reach in the Financial Services Ecosystem Yahoo Finance
Upcoming Events
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive

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