MarketingProfs Today

Wednesday, November 23, 2022

📋 Table of Contents

1. How to Budget Strategically for Your Digital Marketing Campaigns

2. Five B2B Brands That Prove Voice Search Is More Than Hype

3. Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams sponsored webinar

4. Virtual Event Trends: Businesses' Future Plans and Top Challenges

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. Know, Like, and Trust Us? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Budget Strategically for Your Digital Marketing Campaigns
article
How to Budget Strategically for Your Digital Marketing Campaigns
What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips. »
Five B2B Brands That Prove Voice Search Is More Than Hype
article
Five B2B Brands That Prove Voice Search Is More Than Hype
Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way. »
sponsored webinar
Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
Marketing and sales leaders can no longer afford to ignore artificial intelligence. Join this webinar to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. »
Virtual Event Trends: Businesses' Future Plans and Top Challenges
research
Virtual Event Trends: Businesses' Future Plans and Top Challenges
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research. Check out the study findings. »
survey
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
Know, Like, and Trust Us?
MarketingProfs B2B Forum
We've barely caught our breath from B2B Forum 2022 and we're already lining up speakers for October 4-6, 2023. There aren't many details to share yet, but one thing we know is that early birds can grab a ticket now to score the best pricing on the world's most actionable B2B marketing conference! Once again in it will be in Boston, and once again it'll be great. Trust us.
Check out #MPB2B Early Bird pricing
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Women in Revenue Receives Grant From Tiger Global Impact Ventures to Promote Gender Equity in Sales and Marketing Roles PRWeb
Padilla Recommends Clients Pause Twitter Activity PRWeek
Leta Secures $3M in Pre-Seed Funding to Expand Its Supply Chain and Logistics Platform PR Newswire
Channel Software and accessiBe Announce a Strategic Partnership Digital Journal
Capgemini Acquires 23red to Boost Its Sustainability and Purpose-Driven Creative Brand Design Capabilities in the UK B2B Marketing Online
SaaS Startup Taktile Raises $20M Series A Finextra
Upcoming Events
NOV
30
[Webinar] Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks
60 minutes with Kenda Macdonald
DEC
1
[Webinar] Feedback Is Fuel: Use Insights to Supercharge Your Marketing
45 minutes | sponsored by Momentive
DEC
8
[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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