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Wednesday, November 9, 2022

📋 Table of Contents

1. Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

2. Four Common Content Reporting Challenges and How to Fix Them

3. Turn Up the Star Factor on Ho-Hum Emails MarketingProfs Friday Forum

4. Direct Mail Marketing Trends

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. 'Completely exceeded my expectations!' MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn
Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn
We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem. »
How to Create Blog Posts That Rank High: A Checklist
Google’s helpful content update will raise the bar even higher for high-quality, original content. Semrush created a checklist to help you navigate the change and make sure your content hits the mark in every way. Get the free checklist now. »
Four Common Content Reporting Challenges and How to Fix Them
Four Common Content Reporting Challenges and How to Fix Them
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them. »
MarketingProfs Friday Forum
Turn Up the Star Factor on Ho-Hum Emails
The B2B media mix wouldn't be complete without an email or two (or two hundred!). Our Email Marketing Friday Forum features THREE sessions covering multiple aspects of email marketing: production, video content, and retention. Join us! »
Direct Mail Marketing Trends
Direct Mail Marketing Trends
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research. Check out the study findings. »
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
'Completely exceeded my expectations!'
MarketingProfs B2B Forum
Experience the thrill of in-person connections, shenanigans, and learning at B2B Forum 2023! Invest in yourself or your team with 2-day Conference-Only Passes or 3-day All-Access Passes. This intimate gathering in Boston is limited to just 500 guests, and you can get the best value on your pass now during Super Early Bird Registration!
Get the best value now
Profs Picks
"Oh my god, it's happening! It's happening! Everybody stay calm!" Google's "helpful content update" has gone into effect, and many marketers are scrambling to make sure their content still ranks. Don't panic: Semrush has you covered. Because ranking high on Google increasingly depends on the ability to create original, authentic, and useful content, it's more important than ever to prioritize your audience's needs—and establish a quality control process. Semrush can help you make that process smoother and easier with a free Blog Post Checklist that includes five essential steps to ensuring your blog post's quality, examples and useful links, and a free editable checklist so every post you create goes through the same optimization process before being shared. Now that's downright relaxing. Download the free Blog Post Checklist now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
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News You Can Use
Updates from around the industry
Staircase AI Launches New ML Model With 90% Accuracy in Identifying Customer Sentiment to Minimize Churn PR Newswire
Pivotree and GreyOrange Announce Strategic Partnership to Transform Supply Chain Capabilities PR Newswire
Teamraderie, a B2B Masterclass-Style Platform for Team-Building, Raises $7M TechCrunch
Imagination Joins B2B Marketing Agency The Mx Group PR Newswire
Echidna Builds Modern B2B E-Commerce for AirBorn EIN News
OSF Digital Acquires UK-Based Multi-Cloud Consulting Firm Oegen PR Newswire
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