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MarketingProfs
Dec 11, 2017 Vol. 16, No. 237
In this issue
1. How-To: How to Successfully Wed Creativity to Data
2. Article: 4 Ways to Build Your Thought-Leadership Influence on Twitter [Sponsored]
3.  PRO  New Live Seminar: How to Succeed at LinkedIn Content Marketing
4. Survey Says: The Gmail Effect: How Consumers' Email Preferences Have Changed
5. #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week
6. Infographic: The Small Business Guide to Instagram Stories
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How-To
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At the Altar of the Future: How to Successfully Wed Creativity to Data
By Shravya Kaparthi
By working in lockstep with data scientists, creatives can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are—and then go on to devise more effective campaigns to influence consumers. Read More
Today's Sponsored Article
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Four Ways to Build Your Thought-Leadership Influence on Twitter
By Twitter Business [Sponsored Content]
When you have strong thought-leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel for reaching not just readers but also influencers who can help create more conversations around your content and your brand. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: How to Succeed at LinkedIn Content Marketing
In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More
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Survey Says
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The Gmail Effect: How Consumers' Email Preferences Have Changed
By Ayaz Nanji
The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. Read More
Quick Take
#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week
By Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read More
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AT-A-GLANCE
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The Small Business Guide to Instagram Stories [Infographic]
By Laura Forer
Here's a step-by-step process for creating Instagram Stories for your business, along with other features of the platform you can use to encourage even more views and engagement. Read More

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Jan 12
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Nov 2018
B2B Marketing Forum—Registration is now open!

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