The report was based on data from more than 7 billion emails sent by brands in 3Q17 via the Yesmail360i platform. The researchers also looked at data from the previous three years as part of the analysis.
In 3Q14, some 17% of all subscribers to brands' email programs were using Gmail. That percentage increased to 30% in 3Q17.
Some 49% of consumers who opted into marketers' email programs in the previous 90 days use Gmail.
That's compared with 15% who use Yahoo, 8% who use Hotmail/Outlook, 3% who use AOL, and 26% who use other ISPs.
Some 40% of Gmail users who subscribe to marketers' email campaigns were active in the previous 90 days; that's compared with 17% of Yahoo users, 11% of Hotmail/Outlook users, and 5% of AOL users .
About the report: The report was based on data from more than 7 billion emails sent by brands in 3Q17 via the Yesmail360i platform.
Take the first step (it's free).
You may also like:
- Five Steps for Leading Email Marketing Through Change and Crisis
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
- What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?
- Best (And Worst) Email Signoffs During COVID-19 [Infographic]