The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.

The report was based on data from more than 7 billion emails sent by brands in 3Q17 via the Yesmail360i platform. The researchers also looked at data from the previous three years as part of the analysis.

In 3Q14, some 17% of all subscribers to brands' email programs were using Gmail. That percentage increased to 30% in 3Q17.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji