This week's 'Skim: Facebook aims for kids under 13 with new Messenger Kids app; Instagram paves path to standalone messaging app, introduces new features for Stories; Twitter expands Twitter Lite to conquer new markets; Facebook reverses ban on pre-roll video ads; why Pinterest's president is stepping down, and who's taking the reins; Periscope pins livestream hopes on virtual tipping; and much more...

Skim for all the latest tips, tricks, and shifts!

1. Starting them young: Facebook launches Messenger for kids

Messenger Kids is like training wheels for social media, and possibly the company's key to roping in the youngest digital natives. Facebook announced the ad-free, no in-app-purchase platform this week, and tackled tough questions about the company's seemingly sneaky approach to target youngsters by saying that, since kids under 13 years old are already using social apps they technically shouldn't be using, at least now parents can have more control.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri