MarketingProfs Today
Together with AI writing platform

Tuesday, December 13, 2022

📋 Table of Contents

1. AI for Business and Marketing: What's Possible (And What's Not)

2. How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline sponsored article

3. The Content Roadblock: How Inefficient Workflows Affect Creative Teams

4. Prepare Yourself for the Future of B2B MarketingProfs Friday Forum

5. The Least Stressful Business Software Solutions

6. What's Coming in 2023? MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

AI for Business and Marketing: What's Possible (And What's Not)
article
AI for Business and Marketing: What's Possible (And What's Not)
If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn! »
sponsored
The Marketing Leader's Guide to Surviving (and Thriving) in Uncertain Times
On Dec 15, join Writer and a host of experts as they discuss how to prep for a challenging year ahead, from keeping teams motivated to doing more with less. You can register to attend the event live or watch on-demand later, but with this all-star lineup, you won't want to miss it. Check out the agenda now. »
How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline
sponsored article
How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline
It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider. »
The Content Roadblock: How Inefficient Workflows Affect Creative Teams
research
The Content Roadblock: How Inefficient Workflows Affect Creative Teams
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
Prepare Yourself for the Future of B2B
As we head into 2023, what trends are going to define the new year? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say. »
The Least Stressful Business Software Solutions
infographic
The Least Stressful Business Software Solutions
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research. Check out the infographic. »
What's Coming in 2023?
MarketingProfs PRO webinar
Get a jump start on 2023's trends at tomorrow's The Future of B2B Marketing: Hot Advice and Smart Insights. This team of unruly marketers share their insider views on what's next in B2B! Katie Martell hosts Katie Robbert, Paul Roetzer, Sydni Craig-Hart, Robert Rose, and Ann Handley for this unscripted fireside chat. Plus: Vote for the best Ugly Sweater! Wednesday, Dec 14 at 12 PM ET.
Hear their thoughts, see their sweaters
Profs Picks
sponsored
You've likely heard the buzz about AI writing. You might even be scared of it, or flabbergasted, or confused. Well, it's time to put your reservations aside, because there's nothing scary about a tool that helps writers create better content—and that's where Writer comes in. 2023 is almost upon us, and a lot of marketing teams will be squeezed for time, looking to do more with less. Writer can ease some of the pressure and keep your productivity at its peak. It speeds up your team's writing workflow, lending a hand at every stage, from ideation and drafting to distribution. And if you're still not sure where to start or what tool will best suit your needs, we've put together a handy checklist: 8 criteria for evaluating AI writing and editing software. Because you, the human, should be able to look at the big picture, leaving busy work to something that doesn't get bored. Try Writer for free today!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
DIY vs. Professional Video Production: A Brief Guide »
Boost Your Marketing Team With These Eight Research-Based Tactics »
How Much Content Marketers Make: Salaries for Seven Positions »
Five Ways to Optimize Your Videos for Search [Infographic] »
Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market »
Customer Benefits: A Brief Introduction to Why Customers Buy Your Products »
News You Can Use
Updates from around the industry
Zuddl Partners With Walls.io to Leverage User-Generated Content for B2B Events MarTech Series
BigCommerce Announces Integration With Sage 100 ERP Software to Unlock E-Commerce Opportunities for B2C and B2B Merchants MarTech Series
Really Simple Systems Launches New Workflow Automation Feature PR Newswire
LinkedIn Announces New Privacy-Friendly Ad Targeting Options for B2B Brands Social Media Today
MarketTime Announces Partnership With Balance to Launch B2B Payments Solution Yahoo Finance
AltScore Raises $3.5M in Seed Funding FinSMEs
TreviPay to Acquire Fellow US Paytech Apruve FinTech Futures
Upcoming Events
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.