MarketingProfs Today

Tuesday, December 20, 2022

📋 Table of Contents

1. The Nine Most Common Brand-Positioning Mistakes

2. The State of Ethnic Diversity in the Marketing Industry

3. Want to Align Your Marketing Team? Try a Workshop! MarketingProfs Enterprise Training

4. When B2B Marketers Should Use Account Intelligence

5. To Delight Your Customers, Overdeliver! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Nine Most Common Brand-Positioning Mistakes
article
The Nine Most Common Brand-Positioning Mistakes
Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid. »
The State of Ethnic Diversity in the Marketing Industry
research
The State of Ethnic Diversity in the Marketing Industry
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research. Check out the study findings. »
Want to Align Your Marketing Team? Try a Workshop!
MarketingProfs Enterprise Training
Want to Align Your Marketing Team? Try a Workshop!
Marketers in the MarketingProfs community have made it clear that workshops are a favorite and effective method for learning critical marketing skills. Explore our workshop topics, including demand generation, positioning, storytelling, CX, Marketing and Sales alignment, analytics, and more. Find the workshop for you! »
When B2B Marketers Should Use Account Intelligence
infographic
When B2B Marketers Should Use Account Intelligence
This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies. Check out the infographic. »
To Delight Your Customers, Overdeliver!
MarketingProfs Master Class
Customers are happier when you exceed expectations. Happy customers return again and again and tell their friends all about you. Learn to uncover those expectations—and how to exceed them—in Customer Journey Maps for Marketers: Understand and Exceed Expectations. Certified CX expert Jeannie Walters hosts this PRO-exclusive Master Class, available now.
Start delighting!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
CoreChain Partners With Odoo to Embed B2B Payments and Financing for Small and Midsize Businesses Business Wire
RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2's Winter Grid Report PR Newswire
Linkvada Has Launched One of the Most Comprehensive Link-Building Platforms Globally Benzinga
Industry-Leading Digital Intelligence Platform Cellebrite Chooses to Collaborate With Scytale to Automate Security Compliance PR Newswire
Roima Intelligence and Part Trap AB Join Forces PR Newswire
Casted Launches New Program to Democratize Access to Podcasting PR Newswire
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