MarketingProfs Today

Thursday, December 22, 2022

📋 Table of Contents

1. Picking the Right Email Sender Name: Brand or Person?

2. Visual Search for B2B Marketing Success

3. Looking to Develop or Strengthen Your ABM Program? sponsored research report

4. Delegation Tips From 10 Successful Leaders

5. Want to Align Your Marketing Team? Try a Workshop! MarketingProfs Enterprise Training

6. Do Your Emails Pull Their Weight? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Picking the Right Email Sender Name: Brand or Person?
article
Picking the Right Email Sender Name: Brand or Person?
When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against. »
Visual Search for B2B Marketing Success
podcast
Visual Search for B2B Marketing Success
Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate. Read more and listen in. »
Looking to Develop or Strengthen Your ABM Program?
sponsored research report
Looking to Develop or Strengthen Your ABM Program?
Learn how to ensure maximum ABM impact amid growing market pressures. The "Elevating ABM: Building Blocks for Long-Term Success" report highlights current challenges and 2023 plans of 300 ABM leaders and practitioners. Discover the key differences between the most effective programs and others. Download the complimentary report now. »
Delegation Tips From 10 Successful Leaders
infographic
Delegation Tips From 10 Successful Leaders
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives. Check out the infographic. »
Want to Align Your Marketing Team? Try a Workshop!
MarketingProfs Enterprise Training
Want to Align Your Marketing Team? Try a Workshop!
Marketers in the MarketingProfs community have made it clear that workshops are a favorite and effective method for learning critical marketing skills. Explore our workshop topics, including demand generation, positioning, storytelling, CX, Marketing and Sales alignment, analytics, and more. Find the workshop for you! »
Do Your Emails Pull Their Weight?
MarketingProfs Master Class
Email marketing isn't going away, but it's not getting easier, either. That's why we invited email expert and President of Outcome Media Jay Schwedelson to host The Real Truth About Email Marketing. After sending a few billion emails (no joke), Jay's shares his hard-earned advice on how to increase delivery, open, and clickthrough rates on emails your audience wants to read. Start 2023 with a whole new handle on your email marketing! This Master Class is exclusive to PRO members.
Get more from your email
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
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Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic] »
The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing »
Seven Ways Management Accounting Can Benefit Your Marketing Operations »
Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery »
How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline »
Upcoming Events
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