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Together with the Smarter GTM Company
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Thursday, February 17, 2022
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Psst… Tell a Friend
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MarketingProfs Open House
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| Members of the MarketingProfs community—that's you!—can enroll in any one of our premium courses at no cost… for one day only! Save the date for our Open House on Feb 24. You'll have the whole day to pick from dozens of PRO-exclusive courses. One day, one course, and one year to complete it. Want a reminder? Of course you do. |
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| Profs Picks |
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| GTM fragmentation is a result of data being held in silos and spread across different systems, channels, processes and teams, resulting in the inability to see targets clearly and engage them. Lucky for you, there's an antidote: Account Intelligence! Smarter GTM injects Account Intelligence into every step of the buyer’s journey and creates the ability to orchestrate every action. See opportunities earlier, progress deals faster, and drive growth further with the Smarter Go-To-Market Comic. Download the Account Intelligence e-book now! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event. |
| Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Bynder Named a Leader in Digital Asset Management For Customer Experience Yahoo Finance |
| Vertify Launches RevOptics.io, the Last Platform Marketers Will Ever Need Digital Journal |
| Revelocity and Catch Media Announce Partner and Licensing Agreements to Deliver Advanced Predictive Intelligence and Auto-Decisioning Solutions Yahoo Finance |
| Billtrust Acquires European B2B Financial Software Provider Order2Cash AIthority |
| Kaon Interactive Launches LiveShare, the First Metaverse Collaboration Platform for B2B Sales Yahoo Finance |
| Enterprise SaaS Platform Actyv.ai Snags $5M in Pre-Series A Round VCCircle |
| B2B Marketing Services Now Offered by SEO Agency Geeky Tech Digital Journal |
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