MarketingProfs Today
Together with the Smarter GTM Company

Thursday, February 17, 2022

📋 Table of Contents

1. The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

2. What to Do Before You Launch: Jimmy Rose on Marketing Smarts

3. How to Create Impact With Your Ad Dollars sponsored webinar

4. How to Elevate Your Social Media ROI

5. Psst… Tell a Friend MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations
The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them. »
Get Smarter to Get Better at B2B
Today’s B2B buying journey is highly fragmented. Cue Smarter GTM: It helps you spot the juiciest opportunities, get rid of spammy interactions, align sales and marketing, and measure every impact. Download the e-book now. »
What to Do Before You Launch: Jimmy Rose on Marketing Smarts
What to Do Before You Launch: Jimmy Rose on Marketing Smarts
Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community. Read more and listen in on this fascinating conversation. »
sponsored webinar
How to Create Impact With Your Ad Dollars
Marketing technology is indispensable, allowing brands to personalize communications based on customer responsiveness and behaviors. But does your advertising technology do the same? Join us and learn how to use real-time customer behaviors to deliver your ads at the right time. »
How to Elevate Your Social Media ROI
How to Elevate Your Social Media ROI
The piece looks at the importance of best practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies. Check out the infographic. »
Psst… Tell a Friend
MarketingProfs Open House
Members of the MarketingProfs community—that's you!—can enroll in any one of our premium courses at no cost… for one day only! Save the date for our Open House on Feb 24. You'll have the whole day to pick from dozens of PRO-exclusive courses. One day, one course, and one year to complete it. Want a reminder? Of course you do.
Remind me to claim my free course
Profs Picks
GTM fragmentation is a result of data being held in silos and spread across different systems, channels, processes and teams, resulting in the inability to see targets clearly and engage them. Lucky for you, there's an antidote: Account Intelligence! Smarter GTM injects Account Intelligence into every step of the buyer’s journey and creates the ability to orchestrate every action. See opportunities earlier, progress deals faster, and drive growth further with the Smarter Go-To-Market Comic. Download the Account Intelligence e-book now!
Afoot in the Neighborhood
MarketingProfs community goings-on
Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Bynder Named a Leader in Digital Asset Management For Customer Experience Yahoo Finance
Vertify Launches, the Last Platform Marketers Will Ever Need Digital Journal
Revelocity and Catch Media Announce Partner and Licensing Agreements to Deliver Advanced Predictive Intelligence and Auto-Decisioning Solutions Yahoo Finance
Billtrust Acquires European B2B Financial Software Provider Order2Cash AIthority
Kaon Interactive Launches LiveShare, the First Metaverse Collaboration Platform for B2B Sales Yahoo Finance
Enterprise SaaS Platform Snags $5M in Pre-Series A Round VCCircle
B2B Marketing Services Now Offered by SEO Agency Geeky Tech Digital Journal
Upcoming Events
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes
[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn

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