MarketingProfs Today

Thursday, February 2, 2023

📋 Table of Contents

1. Is B2B TikTok Right for Your Business? Three Questions to Ask

2. How to Increase Customer Referrals sponsored article

3. Maximizing Your B2B Marketing Budget—Recession Strategies and Tips

4. Learn How AI Writing Tech Is Helping Marketers Create Content sponsored webinar

5. Google vs. Social Media Algorithms: What's the Difference?

6. Join the 30 Days of Marketing Writing Challenge! MarketingProfs PRO Slack community

Scroll down for more, including industry news, community goings-on, and other useful resources.

Is B2B TikTok Right for Your Business? Three Questions to Ask
article
Is B2B TikTok Right for Your Business? Three Questions to Ask
TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right. »
How to Increase Customer Referrals
sponsored article
How to Increase Customer Referrals
Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article. »
Maximizing Your B2B Marketing Budget—Recession Strategies and Tips
podcast
Maximizing Your B2B Marketing Budget—Recession Strategies and Tips
Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams. Read more and listen in. »
sponsored webinar
Learn How AI Writing Tech Is Helping Marketers Create Content
AI writing technology can increase writers' productivity without sacrificing quality or brand consistency. Check out this webinar for real-world examples of how AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. »
Google vs. Social Media Algorithms: What's the Difference?
infographic
Google vs. Social Media Algorithms: What's the Difference?
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. Check out the infographic. »
Join the 30 Days of Marketing Writing Challenge!
MarketingProfs PRO Slack community
It's not too late to jump into the 30 Days of Marketing Writing Challenge in the all-new PRO Slack community! It's easy—simply pick something you want to complete in the next 30 days, and spend a few minutes each day with the prompts in the #30-day-writing-challenge channel. Ann Handley will be there to cheer you on and answer questions along the way. Not yet joined our Slack community? Find your PRO Slack login at the popup on your Account page, linked below. Let's go!
Join the Writing Challenge—Log into PRO to get started
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Customer Marketing: The Key to Surviving the Economic Downturn »
Industry Foresight: Forecasting the Future of Your Market »
First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data »
The Ultimate Checklist of What Every Website Needs [Infographic] »
How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast] »
Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks »
News You Can Use
Updates from around the industry
Viamedia Adtech Enjoys Record Nationwide Growth for Its Managed Services Offering Business Wire
Brightfind Announces Augmented Digital Marketing Services PR Newswire
PathFactory Wins Three 2023 'Best Of' Awards from TrustRadius Yahoo Finance
AmiViz Inks New Partnership With Intel 471 Yahoo Finance
AppDirect and TBI Unite Business Wire
Loanspark Launches Co-Branded B2B Lending Service PYMNTS
Spresso, SaaS Division of Boxed, Partners With VTEX to Bring Data-Driven Insights to Merchants Globally MarketScreener
Upcoming Events
FEB
2
Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content
45-minute webinar | sponsored by Writer
FEB
8
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
FEB
9
Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)
45-minute webinar | sponsored by Drift
FEB
10
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce
MAR
10
Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium
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