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Thursday, March 10, 2022

📋 Table of Contents

1. Podcasting for B2B Marketing Thought Leaders

2. MarketingProfs #TBT: Seven Simple Ways You Can Strengthen Customer Relationships

3. Hacks and Ideas for How You Can Support Your Sales Team Post-Pandemic MarketingProfs free event

4. Seven Perks of B2B Marketing and Sales Alignment

5. Most of Your Training Isn't Working MarketingProfs State of B2B Training Report

Scroll down for more, including industry news, community goings-on, and other useful resources.

Podcasting for B2B Marketing Thought Leaders
Podcasting for B2B Marketing Thought Leaders
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. »
Get All-New Insights Into Search Habits, SEO Trends, and Keyword Data
Customer behavior and keyword intent have no doubt gone through major changes as a result of the pandemic. Semrush's 360-degree analysis of the latest trends will help you learn how you can build a winning Search strategy for 2022 and beyond! »
MarketingProfs #TBT: Seven Simple Ways You Can Strengthen Customer Relationships
MarketingProfs #TBT: Seven Simple Ways You Can Strengthen Customer Relationships
Technology changes so quickly, it's easy to get caught up in how different the world of marketing is from that same world a decade ago. But the staples of how to maintain customer relationships haven't changed. »
MarketingProfs free event
Hacks and Ideas for How You Can Support Your Sales Team Post-Pandemic
What will it take for marketers to support Sales now that the worst of the pandemic seems to be behind us? Marketingprofs B2B Forum Keynote speaker Pam Didner will share fresh ideas and hacks you can use that will have your sales team appreciating you as the marketing rock star you are. Join her at this week's marketing and sales enablement Friday Forum in her fun—and practical—session. »
Seven Perks of B2B Marketing and Sales Alignment
Seven Perks of B2B Marketing and Sales Alignment
This infographic looks at seven key perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth. Check out the infographic. »
Most of Your Training Isn't Working
MarketingProfs State of B2B Training Report
A whopping 70% of B2B marketing training fails to meet business goals, according to our groundbreaking new survey. Yikes! Another startling statistic? A full 64% of marketers are looking for new job opportunities. Yowza. Download our first-of-its-kind State of B2B Marketing Training report and learn what it takes to keep your team engaged, enthusiastic, and effective (and what the results of our survey mean for you).
Reporting for data
Profs Picks
As a marketer, you've had to be agile and adapt to a huge amount of change since early 2020. And if you're wondering how drastically the digital ecosystem has been affected, you're not alone. Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? Semrush's wide range of tools and reports puts them in a unique position to investigate, analyze, and document the market-specific data that answers those questions. Their State of Search 2022 report analyzes the world's leading markets. For example, there were 68% more days of high level rank volatility on desktop in 2021 vs. 2020. The report contains everything you need to plan your post-pandemic growth strategy. Download it for free today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Zngly Announces Partnership With Legerity to Transform Its Customer Engagement MarTech Series Earns 2022 Great Place to Work Certification Business Wire
GovTech Online B2B Marketplace CoProcure Nets $22M PYMNTS
Sigma Solve Expands Digital Transformation Expertise in Partnership with Liferay PRWeb
Terminus Launches New Certification to Improve ABM Maturity MarTech Cube
GBK Collective Partners With B2B Think Tank Founder Jann Schwarz MarTech Series
Lusha Announces IAPP Certification of Entire Legal and Compliance Team PR Newswire
Upcoming Events
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego
[Master Class] Google Analytics 4 for Marketers
Watch Party with Christopher S. Penn
[Webinar] How I Closed a $1M Annual B2B Contract in Less Than 4 Months Using Content
45 minutes
[Webinar] Building Positive Customer Experiences With Content Marketing
45 minutes | sponsored by Vyond
[Webinar] 7 Tips for Increasing Virtual Event Engagement
45 minutes | sponsored by ON24

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