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Wednesday, March 16, 2022

📋 Table of Contents

1. Five Tips for Managing Crisis Communications

2. Nine Ways Social Media Contributes to Business Growth

3. Build Positive Customer Experiences With Your Content Marketing sponsored webinar

4. Global Spend Trends for Out-of-Home and Cinema Advertising

5. Put Me In, Coach MarketingProfs State of B2B Training Report

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Tips for Managing Crisis Communications
article
Five Tips for Managing Crisis Communications
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. »
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Find and Win the Best Opportunities With Smarter Account Intelligence
No matter how you go to market, predictably accelerate your revenue with Smarter GTM. You can segment for maximum impact, improve buying experiences, and slam-dunk your sales and marketing goals. Download the e-book now. »
Nine Ways Social Media Contributes to Business Growth
article
Nine Ways Social Media Contributes to Business Growth
Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. »
sponsored webinar
Build Positive Customer Experiences With Your Content Marketing
Is your content connecting with your audience, or do you feel like you're throwing spaghetti at the wall? Join us to learn how to identify your customer's engagement and decision-making behaviors so you can formulate the best strategy that echoes their specific wants and needs. »
Global Spend Trends for Out-of-Home and Cinema Advertising
research
Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research. Check out the study findings. »
Put Me In, Coach
MarketingProfs State of B2B Training Report
Only 13% of B2B marketers get personal recommendations to improve their professional performance. Yet, 79% of "very prepared" marketers have formal assessments to focus their training. Discover what else prepared marketers do differently in this first-of-its-kind State of B2B Marketing Training report.
What's their secret?
Profs Picks
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Using fragmented GTM systems can feel like making multiple airport connections instead of landing a direct flight: It wastes time, energy, and resources. You can miss connections, and your journey has its ups and downs. Likewise, fragmented GTM leads to missed opportunities and clunky buying journeys plagued by irrelevance, friction, and omni-spam. Demandbase is your direct flight: It solves those problems by optimizing and automating new digital buying journeys so you can eliminate fragmentation, dramatically improve buying experience, and slam-dunk your sales and marketing goals. With Demandbase, you get a streamlined, automated machine that delivers predictable pipeline, faster growth, and a better buying experience. Demandbase's resources on predictive analytics for Smarter GTM and better account intelligence will put you on a smooth ride from takeoff to landing.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
RightBound Raises $15M More to Automate B2B Sales Development VentureBeat
Demandbase Teams Up at the World Wide Web Consortium to Help Shape the Future of Privacy and Advertising PR Newswire
KS&R Acquires Buyer Persona Institute PR Newswire
Adobe Unveils New AI Innovations for Personalizing Experiences MarketScreener
RIBBIT Secures Series A Funding Led by ABS Capital PR Newswire
Playter Raises USD$1.7M to Bring BNPL to the B2B Space The Paypers
TrustRadius Announces LinkedIn Matched Audiences Integration PR Newswire
Upcoming Events
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[Webinar] Building Positive Customer Experiences With Content Marketing
45 minutes | sponsored by Vyond
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[Webinar] 7 Tips for Increasing Virtual Event Engagement
45 minutes | sponsored by ON24
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