MarketingProfs Today
Together with online visibility management platform

Wednesday, March 9, 2022

📋 Table of Contents

1. B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

2. How to Create Automated Data Studio Reports for Campaign Performance

3. Hacks and Ideas for How You Can Support Your Sales Team Post-Pandemic MarketingProfs free event

4. B2B Marketers' Biggest Demand Generation Challenges

5. On a Scale of 1-10, This Webinar Is an 11 MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers
article
B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both. »
sponsored
Get All-New Insights Into Search Habits, SEO Trends, and Keyword Data
Customer behavior and keyword intent have no doubt gone through major changes as a result of the pandemic. Semrush's 360-degree analysis of the latest trends will help you learn how you can build a winning Search strategy for 2022 and beyond! »
How to Create Automated Data Studio Reports for Campaign Performance
article
How to Create Automated Data Studio Reports for Campaign Performance
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. »
MarketingProfs free event
Hacks and Ideas for How You Can Support Your Sales Team Post-Pandemic
What will it take for marketers to support Sales now that the worst of the pandemic seems to be behind us? Marketingprofs B2B Forum Keynote speaker Pam Didner will share fresh ideas and hacks you can use that will have your sales team appreciating you as the marketing rock star you are. Join her at this week's marketing and sales enablement Friday Forum in her fun—and practical—session. »
B2B Marketers' Biggest Demand Generation Challenges
research
B2B Marketers' Biggest Demand Generation Challenges
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research. Check out the study findings. »
On a Scale of 1-10, This Webinar Is an 11
MarketingProfs PRO webinar
Feedback: it's great when it's good, but not so great when it's, well... not so great. Jeannie Walters hosts her final B2B Content as CX Working Webinar on Thursday, and she'll show you how all that customer feedback can improve your content marketing and build trust with your audience. Tomorrow, spend your lunch hour with Jeannie and kick your content up a few levels.
Lunch and learn
Profs Picks
sponsored
As a marketer, you've had to be agile and adapt to a huge amount of change since early 2020. And if you're wondering how drastically the digital ecosystem has been affected, you're not alone. Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? Semrush's wide range of tools and reports puts them in a unique position to investigate, analyze, and document the market-specific data that answers those questions. Their State of Search 2022 report analyzes the world's leading markets. For example, there were 68% more days of high level rank volatility on desktop in 2021 vs. 2020. The report contains everything you need to plan your post-pandemic growth strategy. Download it for free today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn TODAY for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
What Engineers Want From Vendor Marketers and Salespeople »
How to Maximize Your Digital B2B Marketing Strategy With PIM »
The Art and Science of Email Survey Invitations »
Sales and Marketing Alignment Initiative? Don't Forget Your Marketers. »
Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter »
What Makes People Trust an Organization? »
News You Can Use
Updates from around the industry
Adriel Raises $13M Series B Funding to Transform Management of Multichannel Ad Campaigns MarTech Series
Clearbit’s Data Activation Platform Aims to Unmask Anonymous Visitors, Monitor Intent Demand Gen Report
Pepperi and Kangaroo Announce a New Partnership to Support Global B2B E-Commerce Growth Yahoo Finance
Spitch Launches in US With Omnichannel Conversational AI Solutions PR Newswire
MeritB2B Promotes Katherine Giambalvo to VP of Operations MarTech Series
In Mind Cloud Expands US Footprint With Manufacturing Sales Platform PR Newswire
Vurvey Launches Vurvey QR, Introduces New Opportunities to Gather Customer Feedback MarTech Series
Upcoming Events
MAR
9
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
MAR
10
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
MAR
10
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
MAR
11
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.