The report was based on data from a survey conducted in June and July, 2021, among 21,503 people age 16 and older from 29 countries.
Some 43% of respondents say they consider whether an organization keeps its promises as one of the two or three most important attributes for building trust and 42% say they consider being open and transparent as one of the most important attributes.
Among different media channels/sources of information that they were asked about, people say they have the most trust in face-to-face interactions with colleagues/friends/family (27% say they trust a great deal) and the least trust in online blogs/forums (12%)
Among different types of organizations that they were asked about, people say they have the least trust in social media companies (only 17% of those surveyed globally rate as trustworthy).
About the research: The report was based on data from a survey conducted in June and July, 2021, among 21,503 people age 16 and older from 29 countries.
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