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Wednesday, April 13, 2022

📋 Table of Contents

1. The Importance of B2B Communities: What's in It for Marketers?

2. Four Ways to Amplify Your Media Relations

3. How to Measure Your Marketing's Value in a Cookieless World sponsored webinar

4. Start a Conversation That Converts sponsored webinar

5. The Martech Solutions Marketers Can't Live Without

6. 'Can I See That on Replay?' MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Importance of B2B Communities: What's in It for Marketers?
The Importance of B2B Communities: What's in It for Marketers?
Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. »
Create an Effective Content Hub With Topic Research
Need to improve your topic cluster strategy? Using Semrush's Topic Research tool, you can enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines and the popular questions people ask. Try it out! »
Four Ways to Amplify Your Media Relations
Four Ways to Amplify Your Media Relations
Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help. »
sponsored webinar
How to Measure Your Marketing's Value in a Cookieless World
Marketers have been chasing the ROI metric for ages, seeking definitive proof of the value they're creating for their business. But what does ROI look like after the elimination of third-party cookies? And how can marketers ensure continued value? Join us for this free webinar to find out. »
sponsored webinar
Start a Conversation That Converts
Discover the secrets to conversations that engage—and convert—more prospects. Join us Wednesday at FLASH to hear from Sally Hogshead, Amy Jo Martin, and other marketing thought leaders on the art of engaging business conversations. »
The Martech Solutions Marketers Can't Live Without
The Martech Solutions Marketers Can't Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research. Check out the study findings. »
'Can I See That on Replay?'
MarketingProfs B2B Forum On-Demand
Did you miss any of the 42 insightful sessions or keynotes from last week's B2B Forum Online? Catch 'em on-demand!
Instant replay available now
Profs Picks
You know how much you hate it when your favorite band gets too popular because it's that much harder to get concert tickets? Online competition for keywords is just as intense. Popular topics are often crowded with brands that have invested in content strategy for years (read: veterans). To gain visibility, your content has to be well organized and structured, as well as designed to cover the topic in depth. A content hub is what you need. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is the ideal place to start. By simply typing a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters so you get a front row seat to the show. Yeah, you're kind of a big deal.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Avionos Launches New Offering That Enables B2B Companies to Acquire and Retain Customers MarTech Series
RollWorks Surpasses 500 HubSpot Integration Installs PR Newswire
Bosch Picks Up After the Startup Pivoted to B2B, Then Put Itself Up for Sale TechCrunch
BizPay, Arcadier to Launch B2B BNPL for Global Marketplaces The Paypers
B2B E-Commerce Platform Tradeling Expands in MENA Region PYMNTS
FLOWN Raises £2.5M to Combine Calm-Meets-Peloton-Meets-‘Deep Work’ in a B2B Platform TechCrunch
Upcoming Events
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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