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Thursday, April 21, 2022

📋 Table of Contents

1. The Top Three Ingredients of a Smart B2B2C Marketing Strategy

2. Pump Up Your Ad Campaigns Through Marketing Analytics

3. How to Turn Live Video Into a Content-Repurposing Machine With Ian Anderson Gray

4. The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations sponsored webinar

5. The Most Commonly Tattooed Brands

6. April's B2B Forum Online Is Now On-Demand! MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Top Three Ingredients of a Smart B2B2C Marketing Strategy
article
The Top Three Ingredients of a Smart B2B2C Marketing Strategy
What we marketers call a business-to-business-to-consumer (B2B2C) model—having not only businesses but also their consumers as marketing audiences—can be daunting if you don't have a recipe for success. These are three must-have ingredients. »
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Understanding the Customer Journey Without Third-Party Cookies
As third-party cookies disappear from Web browsers, gaps will begin to appear in the customer path to purchase. Marketers will need new tracking methods and tools to rebuild the customer journey for a first-party world. Learn more. »
Pump Up Your Ad Campaigns Through Marketing Analytics
sponsored article
Pump Up Your Ad Campaigns Through Marketing Analytics
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. »
How to Turn Live Video Into a Content-Repurposing Machine With Ian Anderson Gray
podcast
How to Turn Live Video Into a Content-Repurposing Machine With Ian Anderson Gray
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read more and listen in. »
sponsored webinar
The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
It sounds crazy, but it's true: The biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategy for phone conversations. When done right, phone conversations can transform your marketing ROI. Join this webinar to learn how. »
The Most Commonly Tattooed Brands
infographic
The Most Commonly Tattooed Brands
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names. Check out the infographic. »
April's B2B Forum Online Is Now On-Demand!
MarketingProfs B2B Forum On-Demand
Don't miss out on the knowledge bombs dropped at B2B Forum Online! Stream all 42 sessions and keynotes On-Demand with your PRO account. Not a PRO yet? Never too late to join... but the On-Demand access ends June 30.
Stream #MPB2B now
Profs Picks
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What makes more sense: a game of telephone that changes "Analytics" to "Anne has ticks" before it gets to you, or a direct line of communication? That's the difference when you shift from third-party to first-party data strategies. You can take control of your data to better understand the value you create for your business, and the more data you collect and own, the farther into the funnel you can report for an end-to-end picture of the entire customer journey. ChannelMix provides that end-to-end funnel view using first-party tracking methodologies, connecting the dots from awareness to conversion to purchase. What's more, for a limited time, ChannelMix is offering six months of its lead attribution report to new customers for free! Don't miss out. Anne will thank you.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
6sense Revenue AI Paves the Path to the Future of Predictable Revenue Growth PR Newswire
Bombora Named a Leader in Seven G2 Spring 2022 Reports MarTech Series
Introhive and SalesChoice Join Forces to Provide a Holistic View of Customer Intelligence and Sales Forecasting PR Newswire
B2B Financing Platform Recur Club Raises $30M PYMNTS
NWORX Launches NWORX3 to Amp Up Employee Productivity PR Newswire
Motorola Solutions Acquires Calipsa, a Leader in Cloud-Native Advanced Video Analytics MarTech Series
Upcoming Events
APR
21
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
APR
26
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
APR
28
[Webinar] The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations
60 minutes | sponsored by Invoca
MAY
5
[Webinar] Your Step-by-Step Guide to Calculating Event ROI
60 minutes | sponsored by Banzai
MAY
13
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
MAY
17
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
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