MarketingProfs Today

Thursday, April 29, 2021

📋 Table of Contents

1. Sales Outreach in 5 Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads

2. Creating Content for Different Buyer Journey Stages in 2021 sponsored article

3. Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting? sponsored webinar

4. The Power of One (Or How to Effect Change): Keith Jennings

5. Do You Know What to Look for in an ABM Platform? sponsored guide

6. A Marketer's Guide to Pinterest

7. Customer Experience (CX): A Guide MarketingProfs e-book

8. Guess Who's Joining Us for the Latest Installment of B2B Backstage? PRO benefit

Scroll down for more, including industry news, community goings-on, and other useful resources.

Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads
MarketingProfs article
Sales Outreach in Five Steps: How to Run Campaigns That Get Results and Don't Burn Your Leads
Cold sales outreach has lost popularity with B2B marketers, but that doesn't mean the technique is obsolete: You just have to start by warming up your prospects first. Here's how, in five steps. »
Creating Content for Different Buyer Journey Stages in 2021
sponsored article
Creating Content for Different Buyer Journey Stages in 2021
The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do. »
MarketingProfs sponsored webinar
Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?
If you're marketing a technology product or service, your content and messaging need to address topics that are trending in tech community. But how do you learn what's trending, and what's the best way to keep your marketing on point and valuable to this audience? Find out. Register for this webinar. »
The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts
podcast
The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts
Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization. Read more and listen in on this fascinating conversation. »
sponsored guide
Do You Know What to Look for in an ABM Platform?
If you're curious about ABM, you likely have questions about ABM platforms: When do you need one? What should you be looking for (and not just features)? What questions should you ask vendors? This useful guide—plus a cheat sheet for 5 ABM platform must-haves to drive revenue—has answers you'd like. Get the guide now. »
A Marketer's Guide to Pinterest
infographic
A Marketer's Guide to Pinterest
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic. Check out the infographic. »
MarketingProfs guide
Customer Experience (CX): A Guide
Customer experience done well can meaningfully improve your organization's bottom line. But is a customer experience investment truly worth it—is the ROI worth the effort? That's the million-dollar question. It's also a deeply flawed question. Find out why: Download this e-book. »
Guess Who's Joining Us for the Latest Installment of B2B Backstage?
PRO benefit
He's a best-selling author and world-renowned speaker. He has amazing taste in suits. And he'll be joining us this June for a PRO-exclusive webinar that will make you rethink your content strategy. He is the incomparable Jay Baer.
Don't miss Jay!
Afoot in the Neighborhood
MarketingProfs community goings-on
Profs peeps! If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download.
Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Lucid and The Trade Desk Power Advertisers’ Brand Impact AiThority
Act-On Software Launches SMS Channel Backed by Full Power of Automation MarTech Cube
MessageBird Acquires SparkPost for $600M Using $800M Series C Extension TechCrunch
Forrester Honors Three B2B Organizations For Improving Business Performance Through Marketing, Sales, And Product Alignment MarTech
Apruve Expands AR Automation Services to China PYMNTS
Chili Piper's Most Advanced Routing and Scheduling Software Is Now Available to HubSpot CRM Users Yahoo Finance
Upcoming Events
APR
29
[Webinar] Is Your B2B Tech Marketing Aligned With the Audiences You're Targeting?
45 minutes | sponsored by Stack Overflow
MAY
6
[Webinar] How to Build a Full-Lifecycle Customer-Engagement Strategy
60 minutes | sponsored by Uberflip
MAY
11
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
MAY
14
[Friday Forum] Video Marketing
3 live sessions | sponsored by Adtaxi
JUN
8
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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