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Together with leading performance TV platform
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Is Your Marketing Career Future-Proof?
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MarketingProfs webinar
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| One thing you've learned over the last few years: The unimaginable can happen. And when it does, marketers need to respond. How can you prepare for the future when unpredictability is the new normal? Join MarketingProfs' Valerie Witt and Ann Handley on April 19 for a candid conversation about Future-Proofing Your Career. |
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| Profs Picks |
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| We all want to do what the cool kids are doing. A full 70% of B2B marketers say they use ABM strategies, and chances are they all do it the same way: emails and targeted ads with tailored messages on social. But chilling with the cool crowd has its limitations. The email experience isn’t differentiated, and it forces marketers to compete in overcrowded inboxes. Platforms such as LinkedIn are oversaturated with competitors' messaging, and it’s easy to get lost in the scroll. So why not break away from the standard, put on an outrageous outfit, and march to the beat of your own ABM? Connected TV allows you to do that. It offers precision targeting and accurate measurement. As a marketer, you can upload emails from your CRM to target high-value prospects with high-impact ads served on the biggest screen in the house. You can also retarget website visitors to ensure valuable traffic on your site doesn’t go to waste, keeping your message top-of-mind for the prospects that matter most. So, differentiate yourself and cut through the clutter with Connected TV. Now that's cool. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| It's B2B Forum week, y'all! Don't miss out on the super sessions and shenangians. Check it out! |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| RevenueBase Secures $6M in Seed Funding to Revolutionize B2B Data Solutions for Sales and Marketing Teams Yahoo Finance |
| BlockSpaces Announces Seamless Lightning Integration PR Newswire |
| Indicate Media Expands Leadership Team to Support Rapidly Growing B2B Technology Public Relations and Content Practice PRWeb |
| Mandatly Announces Launch of Forever Free Edition of Its Privacy Management Software Solution PR Newswire |
| B2B Publisher Endeavor Makes Fourth Acquisition Of 2022 MediaPost |
| SuccessKPI Welcomes Vice-Presidents of Sales and Marketing to Accelerate Expansion Plans PR Newswire |
| Aventi Group Announces Will Scott as Partner PR Newswire |
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