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Thursday, April 7, 2022

📋 Table of Contents

1. Why Omnichannel Is the Way Forward for B2B Marketers

2. Jump on the Marketing Analytics Train or Be Left Behind

3. How to Balance a Cookieless Future and the Demand for Personalization sponsored webinar

4. The User-Generated Content Advertising Ecosystem

5. Is Your Marketing Career Future-Proof? MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Omnichannel Is the Way Forward for B2B Marketers
Why Omnichannel Is the Way Forward for B2B Marketers
Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. »
B2B Demand Generation Has a New Home: Connected TV
It’s one thing to use paid search to capture existing demand; it’s another entirely to create demand, then transform it into conversions and leads. That’s what CTV can bring to your marketing strategy. »
Jump on the Marketing Analytics Train or Be Left Behind
Jump on the Marketing Analytics Train or Be Left Behind
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective. »
sponsored webinar
How to Balance a Cookieless Future and the Demand for Personalization
Your audience wants personal connection. It's what makes them engage with your brand. But in the age of increasing data privacy laws and restrictions, it's not as easy to launch targeted campaigns. What's a marketer to do? Find out in this free webinar. »
The User-Generated Content Advertising Ecosystem
The User-Generated Content Advertising Ecosystem
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Check out the infographic. »
Is Your Marketing Career Future-Proof?
MarketingProfs webinar
One thing you've learned over the last few years: The unimaginable can happen. And when it does, marketers need to respond. How can you prepare for the future when unpredictability is the new normal? Join MarketingProfs' Valerie Witt and Ann Handley on April 19 for a candid conversation about Future-Proofing Your Career.
Prepare for the unpredictable
Profs Picks
We all want to do what the cool kids are doing. A full 70% of B2B marketers say they use ABM strategies, and chances are they all do it the same way: emails and targeted ads with tailored messages on social. But chilling with the cool crowd has its limitations. The email experience isn’t differentiated, and it forces marketers to compete in overcrowded inboxes. Platforms such as LinkedIn are oversaturated with competitors' messaging, and it’s easy to get lost in the scroll. So why not break away from the standard, put on an outrageous outfit, and march to the beat of your own ABM? Connected TV allows you to do that. It offers precision targeting and accurate measurement. As a marketer, you can upload emails from your CRM to target high-value prospects with high-impact ads served on the biggest screen in the house. You can also retarget website visitors to ensure valuable traffic on your site doesn’t go to waste, keeping your message top-of-mind for the prospects that matter most. So, differentiate yourself and cut through the clutter with Connected TV. Now that's cool.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's B2B Forum week, y'all! Don't miss out on the super sessions and shenangians. Check it out!
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
RevenueBase Secures $6M in Seed Funding to Revolutionize B2B Data Solutions for Sales and Marketing Teams Yahoo Finance
BlockSpaces Announces Seamless Lightning Integration PR Newswire
Indicate Media Expands Leadership Team to Support Rapidly Growing B2B Technology Public Relations and Content Practice PRWeb
Mandatly Announces Launch of Forever Free Edition of Its Privacy Management Software Solution PR Newswire
B2B Publisher Endeavor Makes Fourth Acquisition Of 2022 MediaPost
SuccessKPI Welcomes Vice-Presidents of Sales and Marketing to Accelerate Expansion Plans PR Newswire
Aventi Group Announces Will Scott as Partner PR Newswire
Upcoming Events
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Webinar] How to Measure Your Marketing's Value in a Cookieless World
45 minutes | sponsored by ChannelMix
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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