MarketingProfs Today

Tuesday, May 11, 2021

📋 Table of Contents

1. 3 Ways to Build Customer Trust in an Out-of-Control World

2. Video Marketing Friday Forum MarketingProfs event

3. The Most Difficult Marketing Channels to Track

4. 10 Actionable Ways to Personalize Your Messaging

5. Today: Measurement Master Class Launch MarketingProfs training

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways to Build Customer Trust in an Increasingly Out-of-Control World
MarketingProfs article
Three Ways to Build Customer Trust in an Increasingly Out-of-Control World
As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things. »
MarketingProfs event
Video Marketing Friday Forum
Sure, you've dipped your toes in video marketing. But do you have an actual strategy in place? And does your use of video result in growth and sales? These 3 sessions will teach you to create a successful strategy and suggest tools, tips, and techniques to help you produce showstopping B2B videos. Sign up now (it's free!). »
The Most Difficult Marketing Channels to Track
The Most Difficult Marketing Channels to Track
Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research. Check out findings from this study. »
10 Actionable Ways to Personalize Your Messaging
10 Actionable Ways to Personalize Your Messaging
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver more relevant and targeted messaging? Check out the infographic. »
Today: Measurement Master Class Launches
MarketingProfs Master Class
Join revenue catalyst Samantha Stone at 2 PM Eastern today for the launch of a new Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. This just might be the most important skill you learn this year as a marketer.
Join us!
Afoot in the Neighborhood
MarketingProfs community goings-on
Today! MarketingProfs Master Class, launching at 2:00 PM Eastern. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Join Us!.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
CallRail Announces Acquisition of PhoneWagon PR Web
Infotools Enhances Insights Generation, Collaboration, and Sharing With Major Harmoni Release PR Newswire
Blind Raises $37M to Double-Down on Workplace Gossip and Career Advice TechCrunch
Nobel Investments Announces Addition of SellingBee to Its Portfolio The Street Makes Major Acquisition Play With $2.5B Purchase of Divvy eMarketer
Aareal Bank Group Adds PayPal Option for B2B Payments PYMNTS
Upcoming Events
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement
[Webinar] How to Use a Board Game Strategy to Win in Email Marketing
60 minutes | sponsored by Litmus
[Friday Forum] Video Marketing
3 live sessions | sponsored by Adtaxi
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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