The report was based on data from a survey of 205 marketers across the globe. Respondents work for a mix of B2B and B2C companies.
All marketers who use television for campaigns say they struggle to track performance on the channel, and 95% of marketers who use print say they struggle to track it.
Respondents say the easiest marketing channels to track are websites and email.
The metrics tracked most by marketers are conversions (81% of respondents say so), leads (78%), revenue (64%), clicks (57%), and ROI (54%).
About the research: The report was based on data from a survey of 205 marketers across the globe. Respondents work for a mix of B2B and B2C companies.
Continue reading "The Most Difficult Marketing Channels to Track" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Metrics & Measurement:
- How to Use Email Metrics to Optimize Your Campaigns [Infographic]
- Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics
- Measuring Customer LTV: Marketers' Top Approaches and Challenges
- Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
- Top 5 Sentiment Analysis Tools