Marketers hear all the time that they should embrace personalization.

But what does that mean? How exactly can you deliver more relevant and targeted messaging?

A recent infographic (below) from CleverTap delivers 10 actionable personalization tips that can increase sales and boost customer loyalty.

The piece also explores why personalization is important and looks at what people expect from targeted messaging.

Check out the infographic:

10 ways to personalize your brand messaging infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji