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Wednesday, May 11, 2022

📋 Table of Contents

1. How to Wholly Unify Sales, Marketing, and IT

2. What Will a Cookieless Future Look Like Five Years On?

3. How CMOs Are Planning for the Future of Events sponsored report

4. How Cookie Loss Is Affecting Enterprise Marketing Strategies

5. Get a Grip on Your Analytics With GA4, Engagement Data, and More MarketingProfs event

6. The Early Bird Is About to Fly the Nest MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Wholly Unify Sales, Marketing, and IT
How to Wholly Unify Sales, Marketing, and IT
So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps. »
Understand Your Customer With Unlimited Buyer Personas
Looking to better understand your customers’ needs and buying behavior? Here’s your access to the brand-new (and free!) Semrush Persona tool that allows you to build unlimited buyer personas for your business. Try it out for free! »
What Will a Cookieless Future Look Like Five Years On?
What Will a Cookieless Future Look Like Five Years On?
Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat. »
sponsored report
How CMOs Are Planning for the Future of Events
Explore the NextGen event channel in this new report by the CMO Council, in collaboration with Cvent. Based on a survey of 150 global marketing leaders, the in-depth report covers what lessons from the pandemic can be applied to event management, why trialing new event formats is important, and how to optimize event outcomes. Get it here! »
How Cookie Loss Is Affecting Enterprise Marketing Strategies
How Cookie Loss Is Affecting Enterprise Marketing Strategies
Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact on their social media and search marketing, according to recent research. Check out the study findings. »
MarketingProfs event
Get a Grip on Your Analytics With GA4, Engagement Data, and More
The ability to roll with industry changes and measure the impact of marketing efforts is a top skill in the smart marketer's arsenal. But staying ahead of the changes can feel complicated and frustrating. We're here to help! Join us for a Friday Forum on Analytics that includes THREE expert-led sessions. »
The Early Bird Is About to Fly the Nest
MarketingProfs B2B Forum
Register by the end of the day on May 15 to save up to $600 (PRO members and teams save even more) on the in-person return of the best B2B marketing conference on the planet. MarketingProfs B2B Forum | October 12-14 | Boston.
Save up to $600
Profs Picks
Creating buyer personas is at the heart of the market segmentation process. Knowing your customers’ needs and purchasing habits impacts every element of your business strategy, from marketing to sales to product. But you need to make sure everyone in the company is on the same page. The Semrush Persona tool will help you quickly turn your insights and data into visually digestible profiles that can be shared and used across your entire organization. Moreover, you will receive helpful tips and recommendations on sourcing data for your personas and putting it into practice. The best part? The tool is absolutely free, with no limits.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Zoho Unifies Marketing Operations With New Platform, Driving Business Growth and Improved Customer Experience Globe Newswire
Enhanced Solution From Fuel Cycle Positions It as the Premier All-in-One Platform for Market Research Yahoo Finance
Tripadvisor Launches AdExpress Destination CRM
Exabel and People Data Labs Collaborate to Launch New Insights Platform PR Newswire
Dynamicweb and eBS Mechdata Partner to Deliver B2B E-Commerce and Self-Service Order Management Capabilities EIN News
Concentrix Announces Acquisition of ServiceSource, a Global B2B Digital Sales Company Globe Newswire
OwlPay Partners With Nium to Launch Global B2B Cross-Border Payment Service PR Newswire
Upcoming Events
[Webinar] How to Promote an Event Attendees Can't Wait to Sign Up For
45 minutes | sponsored by Cvent
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
[Webinar] How to Get CX Right and Drive Global Revenue Through Localized Content at Scale
45 minutes | sponsored by Unbabel
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

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