The report was based on data from an analysis of 160 million of the most popular search keywords and their rankings.
The researchers found that 51% of the online searches that included the keywords the analysis examined were one or two words long. Some 43% of the searches were 3-5 words long, 6% were 6-9 words long, and less than one percent were more than 10 words long.
When the researchers looked at unique queries rather than total volume, they found that more than two-thirds (67%) of the searches were 3-5 words long.
Most (60%) of the most popular keywords are informational in nature (e.g., "coffee calories"), reflecting that people tend to use online search to find things out.
Although navigational keywords (e.g., "Bank of America login") comprise only 10% of the most popular keywords, they drive 22% of search volume—indicating that people tend to search for these sorts of keywords on a regular basis.
About the research: The report was based on data from an analysis of 160 million of the most popular search keywords and their rankings.
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