Brand marketing isn't relevant only to current customers and prospective customers. It also influences employees and potential employees, investors, and many other audiences.
Rather than trying to reach those different groups with distinct strategies and messaging, businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of the overarching brand.
An infographic (below) from LinkedIn explores how such a unified brand approach can multiply ROI over time.
The piece also explores why a unified brand is more important than ever in a tight talent market.
Check out the infographic:
You may like these other MarketingProfs articles related to Branding:
- A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break
- Four Ways to Improve Brand Loyalty [Infographic]
- The 30 Brands B2B Professionals Trust Most
- The Difference Between Rebranding and Debranding [Infographic]
- Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]
- The 10 Most Valuable Global Brands in 2022