Brand marketing isn't relevant only to current customers and prospective customers. It also influences employees and potential employees, investors, and many other audiences.

Rather than trying to reach those different groups with distinct strategies and messaging, businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of the overarching brand.

An infographic (below) from LinkedIn explores how such a unified brand approach can multiply ROI over time.

The piece also explores why a unified brand is more important than ever in a tight talent market.

Check out the infographic:

The great reshuffle and the power of a unified brand infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji