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Thursday, May 12, 2022

📋 Table of Contents

1. How to Spark Customer Delight in Unexpected Places

2. People + Data = Better: The Powerful Combo of Analytics and Expertise sponsored article

3. How CMOs Are Planning for the Future of Events sponsored report

4. How to Know Whether TikTok Is Right for Your Business: Wave Wyld on Marketing Smarts

5. Get a Grip on Your Analytics With GA4, Engagement Data, and More MarketingProfs event

6. 15 Data Fallacies to Avoid

7. "What If My Market's Not on FB?" MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Spark Customer Delight in Unexpected Places
article
How to Spark Customer Delight in Unexpected Places
Replacing a ho-hum experience with something clever that brings a smile or otherwise engages is incredibly powerful. Make the most of every customer touchpoint by being creative in these six places. »
sponsored
Understand Your Customer With Unlimited Buyer Personas
Looking to better understand your customers’ needs and buying behavior? Here’s your access to the brand-new (and free!) Semrush Persona tool that allows you to build unlimited buyer personas for your business. Try it out for free! »
People + Data = Better: The Powerful Combo of Analytics and Expertise
sponsored article
People + Data = Better: The Powerful Combo of Analytics and Expertise
Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together. »
sponsored report
How CMOs Are Planning for the Future of Events
Explore the NextGen event channel in this new report by the CMO Council, in collaboration with Cvent. Based on a survey of 150 global marketing leaders, the in-depth report covers what lessons from the pandemic can be applied to event management, why trialing new event formats is important, and how to optimize event outcomes. Get it here! »
How to Know Whether TikTok Is Right for Your Business: Wave Wyld on Marketing Smarts
podcast
How to Know Whether TikTok Is Right for Your Business: Wave Wyld on Marketing Smarts
Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts. Read more and listen in. »
MarketingProfs event
Get a Grip on Your Analytics With GA4, Engagement Data, and More
The ability to roll with industry changes and measure the impact of marketing efforts is a top skill in the smart marketer's arsenal. But staying ahead of the changes can feel complicated and frustrating. We're here to help! Join us for a Friday Forum on Analytics that includes THREE expert-led sessions. »
15 Data Fallacies to Avoid
infographic
15 Data Fallacies to Avoid
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided. Check out the infographic. »
"What If My Market's Not on FB?"
MarketingProfs B2B Forum On-Demand
If your market demographic is "very offline" and social media marketing ain't paying the bills, check out Austin Data Labs CMO Leslie Poston in How to Market Without the Crutch of Social Media. Leslie reveals five ways to reach your offline audience without relying on likes, follows, or paid social media marketing. This recorded B2B Forum Online session is a PRO Exclusive and only available until June 30!
Offline Marketing 101
Profs Picks
sponsored
Creating buyer personas is at the heart of the market segmentation process. Knowing your customers’ needs and purchasing habits impacts every element of your business strategy, from marketing to sales to product. But you need to make sure everyone in the company is on the same page. The Semrush Persona tool will help you quickly turn your insights and data into visually digestible profiles that can be shared and used across your entire organization. Moreover, you will receive helpful tips and recommendations on sourcing data for your personas and putting it into practice. The best part? The tool is absolutely free, with no limits.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships »
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News You Can Use
Updates from around the industry
Jabmo Updates Account Data Platform for a Holistic View of Omnichannel ABM Destination CRM
Nielsen's 'Podcasting Today' Report Reveals Podcast Advertising Presents Marketers With Greater Opportunities to Increase ROI Yahoo Finance
SBI Appoints Katrina Engelman as Chief Marketing Officer PR Newswire
Oracle Offers Service Agents a Unified View of the Customer With Oracle Fusion Cloud Unity CDP PR Newswire
Cohesity Delivers SaaS Data Isolation and Recovery Solution VentureBeat
6sense Named to Forbes AI 50 List of Companies to Watch in 2022 PR Newswire
Upcoming Events
MAY
12
[Webinar] How to Promote an Event Attendees Can't Wait to Sign Up For
45 minutes | sponsored by Cvent
MAY
13
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard
MAY
17
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
MAY
19
[Webinar] How to Get CX Right and Drive Global Revenue Through Localized Content at Scale
45 minutes | sponsored by Unbabel
MAY
26
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
JUN
10
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
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